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Finance

Go Nuts: SkinnyDipped Raises $12M Amid Celebrity & Athlete Support

SkinnyDipped's low-sugar, thin-dipped almonds and treats will soon be found in Costco and Publix as the company continues its retail expansion.

Courtney Rehfeldt • Sep 07 2023
Tech

Miri Raises $1.2M for AI-Powered Approach to Wellness Advice

Miri Health, an AI platform that promises 24/7 access to wellness industry experts, has unveiled its public beta launch.

Courtney Rehfeldt • Sep 07 2023
Life Time's dedicated pickleball facility
Fitness

Life Time Bolsters Pickleball Plans With Dedicated Minnesota Facility

The luxury club operator is all in on the popular net sport, with plans to add 1,000-plus pickleball courts by the end of 2024

Courtney Rehfeldt • Sep 07 2023
partnership

For ABC Trainerize, Engagement Is Everything

The personal training platform offers features that go beyond just working out, including nutrition, habit coaching and community challenges.

Josh Liberatore • Sep 07 2023
Tech

How Tonal Plans To Redefine Home Fitness With AI

As it leverages artificial intelligence, the digital strength training company points to the continued popularity of at-home workouts.

Courtney Rehfeldt • Sep 07 2023
Tech

Crunch Fitness Debuts Hand-Swipe Entry Tech From Amazon

The popular fitness franchise has made it easier than ever for its members to get into Crunch clubs and start their workouts.

Courtney Rehfeldt • Sep 06 2023
Fitness

Xponential Taps Gary Vaynerchuk’s Media Agency, Links With Gympass

Vaynerchuk's VaynerMedia will lead Xponential's marketing and content efforts across its ten boutique fitness brands.

Courtney Rehfeldt • Sep 06 2023
Fitness

More Than Two Decades On, Zumba Continues To Innovate & Inspire

Zumba CEO Alberto Perlman gave Athletech News an inside look into how the brand’s instructor-focused approach drives class attendance.

Josh Liberatore • Sep 06 2023
Tech

How Fitness Businesses Can Use Music To Drive Engagement

A fitness business can have killer equipment, motivating instructors and the best content, but if the music is drab, it won’t be a hit.

Courtney Rehfeldt • Sep 06 2023
Fitness

The Pros & Cons of Evidence-Based Fitness Coaching

Evidence-based coaching has shifted the direction of fitness over the past few decades, but a more nuanced approach may work best.

Carl Hardwick • Sep 05 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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