Infinity, Beyond Fitness, Adds Industry Vets to Franchising Team
The Miami-based wellness brand has brought on former YogaSix CEO Peter Barbaresi and Row House founder Debra Strougo
Infinity, beyond fitness, a wellness brand that combines training, nutrition and recovery, is getting stronger at the top as it eyes franchise expansion.
The Miami-based brand has added former YogaSix CEO Peter Barbaresi and Row House founder Debra Strougo as investors and advisors.
Barbaresi has led several fitness and wellness brands to profitability in recent years, including YogaSix, where he helped lead the brand’s sale to Xponential Fitness in 2018.
“Welcoming Peter to our Infinity family as we chart this expansion is a milestone moment for us,” said Diego Guimarães, CEO and founder of Infinity, beyond fitness. “We are not just creating businesses; we’re cultivating communities dedicated to the holistic well-being of every individual. Peter’s expertise will be invaluable as we empower our franchisees to succeed and make a lasting impact.”
At Infinity, Barbaresi will be tasked with helping the brand expand via new franchise partnerships and attracting individuals from all backgrounds, whether in fitness or those coming from outside the industry,
“It’s an honor to join forces with Infinity, beyond fitness at such a pivotal time when they start franchising,” Barbaresi said. “The brand’s commitment to enhancing wellness on a holistic level resonates with my own values. I’m excited to support franchise owners in creating thriving, prospering businesses crucial to elevating community health.”
Strougo, an industry vet with two decades of experience, joins Infinity after having founded Row House, another boutique fitness brand acquired by Xponential. Strougo also founded Fitizens Holdings, a consulting firm that has helped spearhead growth for brands including Pvolve. Additionally, Strougo serves in an advisory role on the board of the Health & Fitness Association, previously known as IHRSA.
“Debra’s extensive background and passion for wellness make her an invaluable addition to our team,” Guimarães said. “Her proven track record of cultivating leading brands and her deep understanding of the fitness community aligns perfectly with Infinity’s ethos.”
Strougo called joining Infinity “a continuation of my life’s work in transforming wellness landscapes.”
“This brand’s holistic approach — integrating training, nutrition, recovery, and community — resonates with my belief in a comprehensive path to wellness,” she said. “I am eager to leverage my experience and passion to support Infinity’s mission, ensuring we reach and inspire more communities through franchising.”
As Infinity, beyond fitness plans to ramp up its franchising efforts, it will look to attract members with its holistic approach to wellness, which includes diet, recovery and exercise services all in one place. Members receive daily one-on-one and group training from coaches both in-person and through the Infinity app.
Before adding Barbaresi and Strougo, Infinity brought on Kay Oswald, the former CEO of Technogym U.S., and Dan Monaghan, International Franchising Association Foundation chairman, in similar investor and advisor roles.