Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.
Proof3 pairs experienced remote coaches with individuals aged 30 and above, creating personalized fitness and lifestyle plans geared toward longevity.
Bünda had two locations when tech consulting firm Xivic took it on as a client last year. It now has 10 and is eyeing 20 by the end of 2024.
Whoop is partnering with Cristiano Ronaldo as the fitness wearable maker eyes new markets including Saudia Arabia, the soccer star's professional home.
Dr. B now has deals with several major fitness brands that allow qualifying Americans to use HSA/FSA funds to pay for memberships and classes.
Anthony Geisler, who has served as CEO of Xponential Fitness since he founded the brand in 2017, has been dismissed from his duties, effective immediatley.
In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.
The Health & Fitness Association’s 2024 Fly-In and Advocacy Summit saw 120 industry leaders urge lawmakers to pass beneficial legislation.
Patrice and Melissa Elnicki are helping expand the Burn Boot Camp empire as franchise partners in Paradise Valley, Arizona.
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