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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

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an image of Solidcore members
Finance

Solidcore Explores Sale Amid Pilates Boom, Per Report

A potential sale could value Solidcore at more than $750 million. The Pilates-inspired brand has over 100 locations and is in expansion mode.

Courtney Rehfeldt • May 14 2024
Tech

NBA, NBPA Use Wearables To Study Player Health & Wellness

The NBA and its players' unions are collaborating with GE HealthCare and MedStar Health to study player health during the 2023-24 season.

Collin Helwig • May 14 2024
Case Studies

Inside Orangetheory’s Tech-Forward Approach to Group Fitness

Orangetheory Fitness' chief tech officer shares how the popular franchise designs its workouts to ensure long-lasting results for members.

Joy Keller • May 14 2024
Fitness

Zeamo Adds Anytime Fitness to Growing Corporate Wellness Platform

The deal will give employees of Zeamo’s growing corporate client base access to Anytime Fitness memberships at participating U.S. locations.

Collin Helwig • May 14 2024
lineup of Supergut healthy food products
Nutrition

GLP-1 Boosting Foods Could Be New Wave in Weight Loss

Fiber-packed products in the gut health space could offer budget-conscious, semaglutide-wary consumers an injection-free path to weight loss.

Courtney Rehfeldt • May 13 2024
Tech

As Gen Z Embraces Gyms, Questions Around Filming Etiquette Emerge

As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.

Joy Keller • May 13 2024
woman on an exercise bike at a Planet Fitness
Fitness

Gyms See Foot Traffic Surge in Q1, Shaking Off Early Concerns

Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.

Courtney Rehfeldt • May 13 2024
Fitness

SageHouse Launches proof3, a Remote Longevity Fitness Coaching Platform

Proof3 pairs experienced remote coaches with individuals aged 30 and above, creating personalized fitness and lifestyle plans geared toward longevity.

Collin Helwig • May 13 2024
partnership

Stairmaster Franchise Bünda Taps Xivic To Drive Growth With AI

Bünda had two locations when tech consulting firm Xivic took it on as a client last year. It now has 10 and is eyeing 20 by the end of 2024.

Athletech Studios • May 13 2024
Tech

Whoop Signs Cristiano Ronaldo as Investor, Ambassador in Global Play

Whoop is partnering with Cristiano Ronaldo as the fitness wearable maker eyes new markets including Saudia Arabia, the soccer star's professional home.

Elizabeth Ostertag • May 13 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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