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Finance

Equinox Explores $1B+ Loan To Refinance Debt, Reports Say

Luxury fitness brand Equinox is reportedly looking to raise a mix of new debt and preferred equity, including $1.3 billion in private credit.

Courtney Rehfeldt • Dec 19 2023
Fitness

These Are the Most Innovative Companies in Fitness & Wellness

Athletech News is proud to present the "ATN 23," our inaugural list honoring the Most Innovative Companies in Fitness & Wellness in 2023.

Collin Helwig • Dec 19 2023
Finance

California’s In-Shape Family Fitness Expands to Tennessee

The Knoxville-based National Fitness Center and its seven clubs will become part of the In-Shape brand, which has 63 California locations.

Courtney Rehfeldt • Dec 19 2023
woman working out at Crunch Fitness
Fitness

Crunch Fitness Eyes Viral Positivity With New Ad Campaign

Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."

Courtney Rehfeldt • Dec 19 2023
Fashion

SheFit Enters Next Chapter With Sports Bra Studio, New Products

From "Shark Tank" concept to TikTok sensation, sports bra SheFit brand is evolving, inviting customers to help it pursue the perfect fit.

Courtney Rehfeldt • Dec 19 2023
partnership

ISSA Educates the Next Gen of Boutique Fitness Instructors

As boutique fitness surges in popularity, ISSA is tailoring its educational programs to meet the unique needs of instructors and studios.

Athletech Studios • Dec 18 2023
Tech

Apple’s Fitness & Wellness Innovations Bode Well for 2024

From new health data integrations to its first partnership with a gym chain, Apple is quickly becoming a major fitness and wellness player.

Elizabeth Ostertag • Dec 18 2023
Fitness

Tonal Rolls Out Lululemon Mirror Trade-in Program

As Lululemon drops its connected fitness product, Tonal is looking to lure Mirror members with discounts on hardware and a free membership.

Courtney Rehfeldt • Dec 18 2023
Fitness

Sports & Fitness World Comes Together At World Sports Istanbul 2024

Famous trainers and top brands in sports tech, fitness equipment, wellness and more will gather World Sports Istanbul 2024.

Athletech Studios • Dec 18 2023
interior of a Solidcore studio
Fitness

Solidcore Eyes Major Expansion With Fresh Take on Pilates

Endearingly dubbed “Pilates on steroids” by some fans on social media, Solidcore is planning to have 250 studios opened by 2028.

Josh Liberatore • Dec 18 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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