The Pros & Cons of Evidence-Based Fitness Coaching

Evidence-based coaching has shifted the direction of fitness over the past few decades, but a more nuanced approach may work best.

People using EGYM equipment

Most Gyms Have Yet To Fully Embrace Digital Tech, EGYM Finds

The global fitness industry has work to do when it comes to digitizing equipment, marketing and member acquisition, an EGYM white paper found.

Balanced Hormones, Better Employees: Lifesum Launches Hormonal Meal Plan

As corporate wellness programs evolve, Lifesum is focusing on hormone regulation and its impact on health and workplace productivity.

UBX Brings Boxing Concept to Japan, Eyes More Growth

The rapidly expanding UBX Boxing + Strength says it will open a minimum of 145 locations in Japan over the next ten years.

Oura, Talkspace Partner To Merge Sleep Data & Mental Health

Oura and Talkspace have partnered to give users new ways to share their personalized sleep data with licensed therapists.

Keepme Uses AI To Help Gyms Create On-Brand Fitness Marketing Content

Keepme Creator uses AI to understand a brand's tone and voice in order to develop authentic blog posts, social media content and emails.

EoS Fitness Adds Power Plate Recovery Tech to its Gyms

Power Plate has joined forces with EoS Fitness to bring its whole-body vibration technology to the low-cost gym chain's locations.

Lululemon storefront

Lululemon Has Strong Quarter but Silent on Connected Fitness

Lululemon grew its revenue to $2.2 billion for the quarter but didn't reference any news regarding its struggling connected fitness division.

A ‘World-Class Gym on Wheels:’ Randy Hetrick Has Big Plans for OutFit Training

OutFit Training offers interval strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors.

Stretch Zone Continues To Expand as Assisted Stretching Booms

The stretch therapy franchise has opened 100 new locations over the past year as wellness enthusiasts seek assisted stretching services.