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Front of 24 Hour Fitness
Fitness

24 Hour Fitness Invests in West Coast Clubs, Adds Longevity Classes

24 Hour Fitness will put millions into four of its clubs in the San Francisco Bay Area, and soon, throughout the Western U.S.

Collin Helwig • May 20 2024
partnership

CoachRx Unveils AI Assistant for Fitness Coaches in Latest Innovation 

RxBot makes life easier for coaches by streamlining program design, freeing up time to focus on the more human aspects of fitness coaching.

Athletech Studios • May 20 2024
Fitness

Life Time Makes App Available to Non-Members in Fitness Content Play

Life Time is diverging from luxury club competitors like Equinox by looking to democratize access to on-demand fitness app content.

Courtney Rehfeldt • May 17 2024
Wellness

CorePower Yoga Teams With NFL Athlete, Pro Dancer on Mental Health Campaign

CorePower has enlisted Arik Armstead and Allison Holker to help spread awareness about the mental health benefits of yoga.

Elizabeth Ostertag • May 17 2024
Fitness

Trainer Talks: Taylor Hall Empowers Women One Workout at a Time

A NASM-certified personal trainer and former NCAA basketball player, Taylor Hall created Girly Pops Fitness, an exercise community for women in LA.

Joy Keller • May 17 2024
Wellness

Can The Vitamin Shoppe Compete With Pure Telehealth Platforms?

The Vitamin Shoppe is launching a telehealth service, Whole Health Rx, which offers consumers access to GLP-1 drugs such as Ozempic.

Courtney Rehfeldt • May 17 2024
exterior of an EoS Fitness gym
Fitness

EoS Fitness Investing $16M in HVLP Gyms, Eyes 250 Locations

EoS Fitness currently has 125 gyms open or in progress and aims to open over 250 locations by 2030 amid its impressive expansion.

Courtney Rehfeldt • May 17 2024
Peloton logo on a bike
Finance

Peloton Eyeing $850M Loan to Refinance Debt Amid Private Sale Rumors

Connected fitness giant Peloton is exploring its financial options after the departure of CEO Barry McCarthy and significant layoffs.

Courtney Rehfeldt • May 16 2024
Tech

With New Features, Apple Watch Can Elevate Your Golf Game

From swing practice to on-course data, Apple Watch offers tools that help golfers stay connected, improve their performance and enjoy the game more. 

Elizabeth Ostertag • May 16 2024
Wellness

When Done Right, Corporate Wellness Has Major Economic Benefits, HR Leaders Say

Corporate wellness programs have become non-negotiable in the modern workplace, and they're paying off for employers, finds Wellhub.

Courtney Rehfeldt • May 16 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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