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Fitness

JetSet Pilates Coming to SoHo as Fitness Brand Keeps Expanding

Bringing JetSet Pilates to NYC's SoHo neighborhood is Goli Soli, a NASM-certified personal trainer who's spent 12 years in the fitness industry.

Courtney Rehfeldt • May 24 2024
Fashion

PXG Apparel’s Renee Parsons on Changing Golf Through Fashion

Parsons, who spearheaded the launch of PXG's apparel arm back in 2018, is working to make golf more inclusive, particularly for women.

Elizabeth Ostertag • May 23 2024
Fitness

NASM Honors Augie Nieto With Don Wildman Commitment To Excellence Award

The award highlights Augie Nieto’s legacy in fitness innovation and his inspiring dedication to ALS research and awareness.

Joy Keller • May 23 2024
Fitness

Open Squash, an NYC Nonprofit, Wants To Make the High-End Sport Accessible

Open Squash is looking to bring the sport to the masses, opening a 21,000-square-foot facility in New York's Financial District.

Kim Kisner • May 23 2024
Hims & Hers
Nutrition

Hims & Hers, Nestle Enter the GLP-1 Race

Hims & Hers will now provide access to compounded GLP-1s for eligible consumers at a discounted rate compared to brand-name prescriptions.

Courtney Rehfeldt • May 23 2024
partnership

How Technogym Is Using AI To Modernize Fitness

Technogym's AI products, Checkup and Coach, are gaining attention for their groundbreaking tech at a time when longevity dominates the conversation.

Athletech Studios • May 23 2024
Reviews

The 6 Best Activewear Brands for Summer  

For those looking to upgrade their activewear this summer, Athletech News has rounded up six of the best apparel brands for hot weather workouts.

Elizabeth Ostertag • May 22 2024
Fitness

Gym Utilization Rates Crush Pre-Pandemic Levels, Data Shows

Q1 check-ins have nearly doubled from pre-pandemic levels while demand for personal training soars, according to a report from ABC Fitness.

Courtney Rehfeldt • May 22 2024
a smiling headshot of GoRuck founder Jason McCarthy
Fitness

CEO Corner: Goruck’s Jason McCarthy on the Rucking Revolution

Created by a former Green Beret, Goruck has become one of the hottest brands in sportswear, recently inking a deal with CrossFit.

Josh Liberatore • May 22 2024
Fitness

F45 To Offer Hyrox Workouts as Part of New Partnership

As an official training partner, F45 studios worldwide can offer their members Hyrox workouts, preferential access to races and more.

Collin Helwig • May 22 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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