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Fitness

Fit To Coach? Why Fitness Coaches Should Practice What They Preach

Fitness coaches don’t need to have the strongest squat or the leanest physique, but they should practice certain daily behaviors.

Carl Hardwick • Dec 15 2023
Fitness

Trainer Talks: How Kira Stokes Built a Top Fitness Brand

Founder of KSFit and The Stoked Method, Kira Stokes prides herself on a science-backed approach to fitness and long-term business planning.

Elizabeth Ostertag • Dec 15 2023
Fitness

TRX Creates Custom Trainers for Club Pilates, YogaSix

TRX is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom Suspension Trainers for both franchises.

Elizabeth Ostertag • Dec 15 2023
Finance

Vitruvian Raises Another $15M for Ultra-Portable Home Gym

Vitruvian's AI-driven strength trainer requires no installation and is ready to use straight out of the box.

Courtney Rehfeldt • Dec 15 2023
Reviews

The 25 Best Holiday Gifts for Fitness & Wellness Fans

Athletech News has tested and rounded up the 25 best fitness and wellness holiday gifts of 2023, from workout gear to red light face masks.

Elizabeth Ostertag • Dec 15 2023
Fitness

Peloton Hires New CMO Amid Rebrand Efforts

Lauren Weinberg's “growth-first mindset” aligns well with Peloton’s new marketing strategy, CEO Barry McCarthy says.

Courtney Rehfeldt • Dec 14 2023
Tech

Influencer Katy Hearn Rebrands Fitness App, Eyes AI Coaching

The female-focused fitness and virtual coaching app Fit by Katy, launched by Katy Hearn, has officially been rebranded to Sesh.

Courtney Rehfeldt • Dec 14 2023
Tech

iFit Plans AI Coach, Touts Tech in New Brand Campaigns

Two new campaigns spotlight the power of personalized tech and fitness content available through the iFit and NordicTrack brands.

Courtney Rehfeldt • Dec 14 2023
partnership

Hyperwear Products Make for a Better Gym & More Engaged Members

Invented by a gym owner, Hyperwear checks all the boxes when it comes to fitness facility product selection.

Athletech Studios • Dec 14 2023
Wellness

Xponential Fitness Partners With American Cancer Society

The tie-up includes local studio events and donation-based classes at Xponential's boutique fitness locations.

Courtney Rehfeldt • Dec 13 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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