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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

Listen Now

partnership

How To Build a Thriving Zumba Community in Your Gym

Gyms are leveraging Zumba - the global dance phenomenon - to boost membership, engagement and brand loyalty.

Athletech Studios • Jul 12 2024
an orangetheory fitness class
Finance

Orangetheory Set for Florida Expansion Thanks to Key Franchise Deal

Manna Capital Partners plans to "aggressively expand" Orangetheory Fitness in Florida through new unit development and strategic acquisitions.

Courtney Rehfeldt • Jul 11 2024
Wellness

Eyeing 100 Locations, The NOW Massage Is Changing the Way People Relax & Recover

The NOW Massage is redefining the massage experience as it embarks on an ambitious franchise growth plan backed by Gen Z influencers.

Courtney Rehfeldt • Jul 11 2024
Tech

Mindbody Launches Tailored Insurance for Fitness & Wellness Businesses

Designed for fitness and wellness businesses, Mindbody Insurance looks to streamline the process of getting coverage while reducing fees.

Elizabeth Ostertag • Jul 11 2024
Nutrition

The Future of Nutrition? Get Personal

As tech progresses, nutrition is moving toward personalized approaches that account for individual differences in genetics, metabolism and lifestyle.

Signe Svanfeldt • Jul 11 2024
partnership

Jonas Fitness Empowers Clubs To Win in the Digital Era

Jonas' Single Sign-On feature allows members to access their portal from any device while operators enjoy seamless access to the primary system.

Athletech Studios • Jul 11 2024
Fitness

F45, Spartan Race Continue Partnership With Weekly Workout Series

Spartan and Deka participants can enjoy free workouts at F45 Training studios across the globe to train for the fitness competitions.

Magdalena Becker • Jul 11 2024
an image of AG1's signature powder-based product
Reviews

These Are 5 of the Best Supplements for Longevity

From magnesium to greens powders, these are some of the top longevity supplements to help you live better, longer.

Elizabeth Ostertag • Jul 10 2024
Fitness

Matrix Fitness Signs Deal Boosting Public & Non-Profit Reach 

A three-year contract will make it easier for schools, healthcare institutions and nonprofits to stock their facilities with Matrix equipment.

Courtney Rehfeldt • Jul 10 2024
Wellness

Delta Gets In on Wellness Travel Boom With New JFK Lounge

New York-bound Delta One passengers are in for a treat at the airline’s new lounge, complete with Hyperice recovery products and relaxation pods.

Courtney Rehfeldt • Jul 10 2024
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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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