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Fitness

Zeamo Adds Anytime Fitness to Growing Corporate Wellness Platform

The deal will give employees of Zeamo’s growing corporate client base access to Anytime Fitness memberships at participating U.S. locations.

Collin Helwig • May 14 2024
lineup of Supergut healthy food products
Nutrition

GLP-1 Boosting Foods Could Be New Wave in Weight Loss

Fiber-packed products in the gut health space could offer budget-conscious, semaglutide-wary consumers an injection-free path to weight loss.

Courtney Rehfeldt • May 13 2024
Tech

As Gen Z Embraces Gyms, Questions Around Filming Etiquette Emerge

As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.

Joy Keller • May 13 2024
woman on an exercise bike at a Planet Fitness
Fitness

Gyms See Foot Traffic Surge in Q1, Shaking Off Early Concerns

Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.

Courtney Rehfeldt • May 13 2024
Fitness

SageHouse Launches proof3, a Remote Longevity Fitness Coaching Platform

Proof3 pairs experienced remote coaches with individuals aged 30 and above, creating personalized fitness and lifestyle plans geared toward longevity.

Collin Helwig • May 13 2024
partnership

Stairmaster Franchise Bünda Taps Xivic To Drive Growth With AI

Bünda had two locations when tech consulting firm Xivic took it on as a client last year. It now has 10 and is eyeing 20 by the end of 2024.

Athletech Studios • May 13 2024
Tech

Whoop Signs Cristiano Ronaldo as Investor, Ambassador in Global Play

Whoop is partnering with Cristiano Ronaldo as the fitness wearable maker eyes new markets including Saudia Arabia, the soccer star's professional home.

Elizabeth Ostertag • May 13 2024
people perform renegade rows inside a gym
Fitness

Dr. B Partners With Xplor, BODi To Expand HSA/FSA Funds in Fitness

Dr. B now has deals with several major fitness brands that allow qualifying Americans to use HSA/FSA funds to pay for memberships and classes.

Elizabeth Ostertag • May 10 2024
People doing yoga
Fitness

Xponential Dismisses CEO Anthony Geisler Amid Investigations

Anthony Geisler, who has served as CEO of Xponential Fitness since he founded the brand in 2017, has been dismissed from his duties, effective immediatley.

Courtney Rehfeldt • May 10 2024
People connecting during a workout
Fitness

Why the Retention & Culture Model Beats Volume & ‘Community’ 

In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.

MADabolic • May 10 2024
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