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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

Listen Now

Wellness

Ivim at Work Launches as GLP-1 Corporate Wellness Program

Increasing access to GLP-1 weight-loss drugs can be the ticket to employee productivity and retention, the corporate wellness platform

Courtney Rehfeldt • Jul 01 2024
Tech

Oura, Circular Settle Patent Fight With Royalty Fee Deal

Smart ring giant Oura will allow French brand Circular to continue selling its smart ring and app in exchange for royalty payments.

Elizabeth Ostertag • Jun 28 2024
Wellness

SWTHZ Adds Key Players as Contrast Therapy Franchise Eyes 100+ Studios

SWTHZ, a sauna and cold plunge studio brand, is adding scientist Dr. Susanna Søberg and private equity vet Rachel Lee to its ranks.

Collin Helwig • Jun 28 2024
Fitness

Joan Breibart, a Pilates Pioneer, on Why the Workout Continues to Grow 

Breibart happened upon Pilates decades before it became popular, and has helped drive the workout modality's explosive growth in the U.S.

Elizabeth Ostertag • Jun 28 2024
Fitness

How To Harness ‘The Gouge’: Navy SEAL Shares Insights for Fitness Pros

In an exclusive interview, Bob Harward discusses how fitness professionals can integrate the gouge into their coaching and management styles.

Joy Keller • Jun 28 2024
Fitness

Momence Is a Must-Have for Gyms & Studios Growing From the Ground Up

With a detailed system, excellent customer service and more, it's no surprise Momence is the go-to for fitness brands looking to grow

Athletech Studios • Jun 28 2024
exterior of an EoS Fitness gym
Finance

EoS Fitness Seeking $100M To Fund Growth, Per Report

EOS Fitnes plans to open over 250 gyms by 2030. It's reportedly eyeing at least $100 million in private funding to support that goal.

Courtney Rehfeldt • Jun 27 2024
Fitness

Perspire Sauna Studio Evolves Exec Team Amid Franchise Growth

Infrared sauna and red light therapy franchise Perspire Sauna Studio is eyeing 500 locations by 2027 as it sees high demand among franchisees.

Magdalena Becker • Jun 27 2024
Man and woman at gym looking at smart tablet
partnership

Amalgama Bridges Fitness & Tech With User-Centric Solutions 

Amalgama partners with fitness brands to integrate existing platforms, creating efficient and effective digital wellness solutions.

Athletech Studios • Jun 27 2024
Fitness

Disruptive Fitness Brand Legacy To Open Flagship Studio in Miami

The brainchild of Manning Sumner, who has trained the likes of Kevin Durant and James Harden, Legacy offers an innovative take on group fitness.

Kim Kisner • Jun 27 2024
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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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