Fitness Business ATN Week in Review: Peloton’s Running Pivot Gains Traction Josh Liberatore Published: September 25, 2026 Share on Facebook Share on Twitter Share via Email Miley Cyrus starred in Peloton's new treadmill ad campaign (credit: Peloton) Peloton CEO Peter Stern said the company is “going all-in” on the running and treadmill markets, pointing to the surging popularity of run clubs and… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Connected Peloton Peter Stern
