Wellness Water Is Being Rebranded for the Wellness Era — Some Gyms Want In Courtney Rehfeldt September 3, 2026 Share on Facebook Share on Twitter Share via Email credit: Giorgio Trovato on Unsplash In the age of the $12 Erewhon water, some fitness operators are making a new case: the fanciest thing you can do to water is… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Gyms hydration No Days Off Wellness Trends