Fitness•Industry News Planet Fitness Rebrands as Low-Price Gym Competitors Gain Ground Courtney Rehfeldt Published: September 9, 2026 Share on Facebook Share on Twitter Share via Email credit: Planet Fitness The low-price gym giant, which has struggled to maintain its spot as top dog in the HVLP category it helped pioneer, is rolling out a… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Fitness Franchise Gyms High Value Low Price Gyms (HVLP) Planet Fitness
