LVMH-backed private equity firm L Catterton is in exclusive talks to buy a stake in extreme fitness brand Hyrox, according to Sky News.
The Health & Fitness Association's annual fly-in offered an inside look into the trade organization's promising new advocacy strategy for the American fitness industry.
Australia-based functional fitness franchise Fitstop has studios coming to big cities in Texas, following openings in California and Pennsylvania.
Low-price gym operator Amed Fitness will search for social media content creators that can elevate its brand messaging.
Coming soon, Linc pairs with Whoop, Oura and Apple Watch to tailor supplement drink blends to each user's biometric data.
ISSA says many personal trainers leave the profession because they lack essential business skills — its latest program aims to change that.
Discover the top fitness and wellness gifts for him in 2026, including the best smart gadgets, workout gear and recovery essentials.
Peloton's summer switch-up series will see big names like Robin Arzón and Cody Rigsby engage with the U.K. Peloton community.
England's top players will head a marketing campaign for Oura, adorning the new Oura Ring 5 as wearable brands look to leverage World Cup hype.
Merrithew is expanding its footprint in the mindful movement space through the acquisition of the Gyrotonic organization, adding the creator of the Gyrotonic and Gyrokinesis movement methods to its portfolio.
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