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Research

Faster Walking, Even With Fewer Steps, May Cut Mortality Risk

A new study is good news for those short on time, while bucking the idea that 10,000 steps a day is necessary for health and longevity

Ani Freedman • Sep 11 2026
Planet Fitness gym exterior
member exclusive

ATN Week in Review: A New Era for Planet Fitness?

Planet Fitness unveiled a visual rebrand, the low-price gym giant's latest move to get back on the right track after what's been a challenging 2026

Josh Liberatore • Sep 11 2026
Fitness Fitness gym entrance
Industry News

Retro Fitness Signs Multi-Unit Deal for Utah, Signaling Broader Expansion

The low-price gym brand is teaming with the Kerry Holt Group and operators of its Cedar City club on a development agreement that will begin in Utah

ATN Staff • Sep 11 2026
an Xponential Fitness logo
Industry News

Exec Moves: New Hires at Xponential, The Vitamin Shoppe

Executive moves is ATN’s weekly roundup up of the key industry personnel changes

ATN Staff • Sep 11 2026
VASA Fitness x Life Fitness
partnership

How VASA Fitness Mastered the Gym Sector’s Most Important Category

The rapidly growing gym brand credits equipment provider Life Fitness/Hammer Strength with building out floors that center today's most important modality

Athletech Studios • Sep 11 2026
Neo Science
partnership

The Recovery Menu That Pays for Itself

Why the smartest gyms are building recovery programs that drive revenue, increase retention and earn every square foot they occupy

Athletech Studios • Sep 11 2026
member exclusive

Inside Workout Anytime’s Acquisition-Led Growth Strategy

On a quest to reach 400 clubs in five years, Workout Anytime is expanding by acquiring existing gyms. CEO Jerry Pugh says the brand takes special steps to make members of acquired clubs feel welcome under new branding

Courtney Rehfeldt • Sep 10 2026
Crunch Fitness 9/11 stair climb
Industry News

Gym Brands Honor 25th Anniversary of 9/11 With Stair Climbs, Fundraisers

Retro Fitness, Crunch Fitness, LA Fitness and 24 Hour Fitness are among the gym brands bringing members and first responders together in remembrance

ATN Staff • Sep 10 2026
kid shoots at a Shoot360 facility
Finance

Shoot 360 Raises $7M to Expand Connected Basketball Gyms

The tech-powered basketball training company plans to accelerate growth across franchised locations, gym partnerships and athlete-development technology

ATN Staff • Sep 10 2026
people in a JetSet Pilates class
Industry News

JetSet Pilates Leans Into Strength Training With New Class Formats

The fast-growing reformer Pilates brand is adding dedicated upper- and lower-body strength classes as the line between Pilates and strength training continues to blur

ATN Staff • Sep 10 2026
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Industry News

Mark Mastrov, 24 Hour Fitness Unveil Premium Gym Concept With DJ, Med Spa

Industry News

Exec Moves: RockSalt, IMG Academy Boost Ranks

Fashion

Burbank’s Killer Fitness Keeps Halloween on the Schedule All Year

Videos


Disrupt with Adam Shane
Fitness

Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast

Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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