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Huel products
Finance

Danone To Buy Celebrity-Backed UK Protein Drinks Maker Huel

Huel sells ready-to-eat drinks that are fortified with essential nutrients including protein, fat and carbohydrates; the deal is worth a reported $1.1 billion.

Jillian Deutsch • Mar 23 2026
women inside the Tension fitness studio
Fitness

Tension Opens as a Women’s-Only Strength Gym Amid Female Lifting Surge

Opening in Brooklyn's Williamsburg neighborhood, Tension aims to make weightlifting more accessible, safe and community-driven for women.

Ani Freedman • Mar 23 2026
Fitness

The Business of Padel Is Just Getting Started in the US, Stakeholders Say

A new wave of entrepreneurs is building padel clubs, leagues, events and digital platforms that could transform the fast-growing racket sport from a niche hobby into a serious business.

Elizabeth Ostertag • Mar 23 2026
Bon Charge tooth brush
partnership

The Missing Link in Performance? It Might Be Your Mouth

As experts connect oral health to inflammation, breathing and recovery, Bon Charge is using everyday habits like brushing to deliver results

Athletech Studios • Mar 23 2026
people work out inside a Strong Pilates
Fitness

Strong Pilates To Open Studios in Maryland, Virginia in Latest US Expansion

Strong Pilates continues to push into the U.S. market, announcing plans to bring eight studios to the Mid-Atlantic just a month after making its California debut.

ATN Staff • Mar 22 2026
Best Supplements for GLP-1 Users
Wellness

The Best Supplements for GLP-1 Users, According to Nutritionists

Registered dietitian Sahar Berjis and other experts weigh in on the supplements that help address the nutrition gap and other side effects from weight loss…

Danielle Directo-Meston • Mar 20 2026
Trade show floor at the HFA Show 2026 in San Diego
member exclusive

HFA Show 2026: The Fitness Industry Is Getting Smarter

The HFA Show 2026 drew over 10,000 people to San Diego for the American fitness industry’s biggest annual in-person gathering.

Josh Liberatore • Mar 20 2026
Fitness

Survey: Intimidation, Overcrowding Are Top Reasons for Gym Cancellations

Intimidation, crowding and a general lack of belonging are pushing some gym members out the door, a new national survey finds.

Courtney Rehfeldt • Mar 20 2026
Arrae tone creatine gummies
Wellness

Arrae’s Bestselling Tone Gummies Are On Sale – Here’s Our Honest Review of the Creatine Bites

Here's our honest review of Arrae’s Tone Gummies, which contain 5g of creatine plus gut-friendly ingredients to support lean muscle, recovery and strength.

Taylor Jean Stephan • Mar 20 2026
Best Lululemon We Made Too Much Sale Deals
Fashion

The Best Spring-Ready Finds from Lululemon’s We Made Too Much Section

Lululemon rarely hosts sales – we've rounded up the best overstock finds from the activewear brand's We Made Too Much section, starting at just $9.

Danielle Directo-Meston • Mar 20 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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