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Fitness

C4 Energy Launches $400,000 Initiative to Support Local Sports Teams This Summer

C4 Energy’s new Local Legends initiative commits $400,000 to community sports teams across the U.S., offering funding and resources to help athletes.

Elizabeth Ostertag • Jun 27 2025
Three athletes running against a blue background.
Tech

Maxiom & DNAthlete Launch Human Optimization Health Platform

Maxiom Labs and DNAthlete AG have launched a DNA- and AI-powered health platform to optimize performance, recovery and longevity.

Courtney Rehfeldt • Jun 27 2025
ATN Innovation Summit 2025 speakers
Fitness Business

Tonal’s Pop-Up Strategy Could Signal New Era for Connected Fitness

Execs revealed how Tonal's recent NYC Training Lab pop-up turned a digital-first fitness product into an immersive, real-world experience.

Elizabeth Ostertag • Jun 27 2025
Prenuvo Full Body MRIs Research
Wellness

Prenuvo AI Research Links Alcohol Use & Depression to Subtle Brain and Organ Changes in Asymptomatic Adults

Studies presented at ISMRM 2025 highlight how whole-body MRI and AI are identifying early structural changes in people without symptoms.

Elizabeth Ostertag • Jun 27 2025
barbell with grinder plates at gym
Fitness

Sweatfully Streamlines Gym Buildouts With Fitness Marketplace

Sweatfully is streamlining gym outfitting with a one-stop platform for fitness equipment, serving homeowners, hotels, developers and more.

Courtney Rehfeldt • Jun 27 2025
Fitness

Form50 Brings Its Pink-Lit ‘Pilates Redefined’ Experience to Boca Raton

Form50 brings its high-intensity, pink-lit strength training experience to East Boca Raton with a new studio opening July 7.

Courtney Rehfeldt • Jun 27 2025
A woman meditating.
Finance

VC Firm Launches $16M Fund To Back Wellbeing Tech Startups

Wisdom Ventures launches $16M Fund II to back tech startups focused on emotional intelligence and supports mental and spiritual health.

Courtney Rehfeldt • Jun 27 2025
Anthony Geisler speaks at the ATN Innovation Summit 2025
Fitness

Why Anthony Geisler’s Sequel Is More Than Just a Fitness Brand

Anthony Geisler has big plans for boutique fitness franchising company Sequel Brands – and the fitness industry as a whole.

Josh Liberatore • Jun 26 2025
Fitness

Life Fitness / Hammer Strength, YMCA360 Partner on Digital Integration 

Life Fitness / Hammer Strength has signed a digital integration agreement with YMCA360, the on-demand platform serving YMCA communities.

Courtney Rehfeldt • Jun 26 2025
One king standard room with workout area
Wellness

Even Hotels Opens New Miami Location as Wellness Travel Demand Grows

Even Hotel Miami–Doral opens its doors, bringing IHG’s wellness and fitness-focused hospitality to Sweetwater.

Courtney Rehfeldt • Jun 26 2025
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