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An interior shot of a PickleRage court.
Finance

PickleRage Expands Reach With New Clubs in Seven States

PickleRage, an indoor pickleball franchise, is expanding in seven states with nine new locations as it looks to 500+ locations by 2029.

Courtney Rehfeldt • Mar 10 2025
man and woman sign a gym membership contract
Fitness

Member Conversion Is a Big Pain Point for Fitness Brands, Survey Finds

While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.

Josh Liberatore • Mar 10 2025
a group shot of Technogym team members cutting a ribbon to their new HQ in NJ.
Fitness

Technogym Opens New US Headquarters in Jersey City

Premium Italian fitness equipment leader Technogym has opened a new headquarters in Jersey City and has unveiled its first-ever book.

Courtney Rehfeldt • Mar 10 2025
an image of a Gold's Gym SoCal location
Fitness

Visiting HFA Show 2025? Gold’s Gym SoCal Invites You To Train Like a Legend

Gold's Gym SoCal is extending complimentary passes to HFA Show attendees to visit their facilities during the three-day event.

Courtney Rehfeldt • Mar 10 2025
Hapana
partnership

How BFT Achieved 240% Growth With Hapana

How Body Fit Training (BFT) scaled from 8 to 300+ locations globally with Hapana’s tech solutions, seamless payments and data.

Athletech Studios • Mar 10 2025
a group shot of people around Bodybuilding.com's supplements.
Nutrition

Bodybuilding.com Relaunches Signature Supplements Line

Bodybuilding.com, amid a multi-year relaunch strategy, has updated its Signature supplements with new formulas and products.

Courtney Rehfeldt • Mar 07 2025
national sleep month
Reviews

The Best Sleep Products for Optimizing Your Slumber

March marks National Sleep Month, an opportunity to prioritize rest and sleep optimization with the right products.

Elizabeth Ostertag • Mar 07 2025
a woman working on with a virtual program at home.
Industry News

Wexer & Xplor Mariana Tek Partner on Digital Fitness Solution

Wexer and Xplor Mariana Tek have partnered to help boutique fitness studios boost engagement with premium virtual workout content.

Courtney Rehfeldt • Mar 07 2025
a person getting a massage
Wellness

MassageLuxe To Add 16 New Locations in Minnesota

MassageLuxe is expanding its footprint in Minnesota a tech-driven competitor Aescape is shaking up the massage industry with robotic massages.

Courtney Rehfeldt • Mar 07 2025
Kettlebell Peloton
Fitness

Peloton Expands Strength Content with Launch of Kettlebell Training Classes

Peloton has launched brand new virtual kettlebell training classes in response to high demand from its community.

Elizabeth Ostertag • Mar 07 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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