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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

Watch Now

Outdoor glacial waters at Fairmont Hotels upcoming resort.
Wellness

Fairmont Hotels & Resorts Taps Emma Darby to Lead Wellness Strategy

Fairmont Hotels & Resorts has named industry veteran Emma Darby as Global VP of Spa & Wellness, expanding its focus on high-end wellness.

Courtney Rehfeldt • May 21 2025
Amanda Bodette, Phyt Lab CEO
Fashion

New Luxury Activewear Brand Aims To Raise the Bar on Style

Phyt Lab debuts as a luxury activewear brand merging performance and style, aiming to redefine fitness apparel.

Courtney Rehfeldt • May 21 2025
woman working out with dumbbells at Orangetheory Fitness
Reviews

8 Wellness Brands Prioritizing Mental Health in May

From gut health resets to hormone-friendly supplements, these fitness and wellness brands are turning Mental Health Awareness Month into action-packed support for mind and body.

Elizabeth Ostertag • May 21 2025
Artwork of a brain / AI
Tech

OpenAI’s HealthBench Tests AI in Real-World Health Scenarios

OpenAI launches HealthBench, a new benchmark to evaluate how AI models perform in real-world health settings.

Courtney Rehfeldt • May 21 2025
Fitness

ATN Unveils Finalists for Power Players 2025. See Who Made The List

This year’s finalists will be honored during the ATN Innovation Summit this June in NYC, where we’ll be selecting the winning Power Players.

ATN Staff • May 21 2025
people at work, smiling
Wellness

Reebok Fitness Joins Wellhub in Corporate Wellness Deal

Wellhub has added the Reebok Fitness App to its platform, giving eligible subscribers access to workouts, meditation and nutrition tools.

Courtney Rehfeldt • May 21 2025
instructor helps a client at a Club Pilates
Fitness

Boutique Brands Must Think Beyond Fitness, Top CEOs Say

CEOs from four leading boutique fitness brands give their thoughts on the state of the industry and where it's heading in the years to come.

Josh Liberatore • May 21 2025
A woman staring at the Atlas credit card in her hand.
Wellness

Atlas Cardholders Get VIP Access To Remedy Place

Atlas, an invite-only charge card, has partnered with Remedy Place to offer members exclusive access to the social wellness clubs

Courtney Rehfeldt • May 21 2025
A woman in an Ice Barrel outdoors with a man.
Finance

Sunlighten Acquires Assets of Cold Therapy Brand Ice Barrel

Sunlighten has acquired key assets from cold therapy brand Ice Barrel Inc., forming a new subsidiary as it expands into contrast therapy.

Courtney Rehfeldt • May 21 2025
Biograph clinic in New York City, exterior image.
Longevity

Early Detection, Elevated: Biograph Opens NYC Clinic

Biograph has opened its NYC clinic, combining advanced diagnostics with a spa-like design for a new take on preventive healthcare.

Courtney Rehfeldt • May 21 2025
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Wellness

HomePlunge Wants To Solve Hotels’ Cold Plunge Problem

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Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide

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Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders

Industry News

Planet Fitness Adds Reformer Pilates to Australia Gyms

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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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