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Levels expands beyond glucose tracking with lab testing, dietitian access and AI tools for personalized, action-focused health guidance.
At the ATN Innovation Summit, McKinsey and L Catterton leaders outlined how fitness brands can win amid rapid industry consolidation.
Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.
Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.
Hologenix CEO Seth Casden talks to ATN about infrared tech, passive wellness and how Celliant is enhancing recovery, sleep and performance.
A smarter, safer and space-saving strength solution, the Concept2 StrengthErg brings precision and versatility to every level of training
Proper Hotels is debuting fully shoppable Wellness Suites at Santa Monica Proper, blending luxury hospitality with retail experiences.
LifeSpeak launches an Adaptive Fitness series with inclusive workouts for those with injuries, chronic conditions or mobility differences.
Planet Fitness franchisee National Fitness Partners raised over $24,000 for Make-A-Wish, supporting children with critical illnesses.
Athletech News has announced the winners of Power Players 2025, an annual award recognizing the top executives in fitness and wellness.
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