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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

Watch Now

Mindbody screen
partnership

Studio Pilates Goes Global — and Mindbody Makes It Seamless

With more than 115 operating locations, this Pilates franchise uses technology to replicate performance and precision at every studio

Athletech Studios • May 28 2025
Red Light Method
Fitness

Red Light Method Grows With New Arizona Studio, 60+ in Pipeline

Red Light Method expands, blending red light therapy and fitness in a concept led by Club Pilates founder Allison Beardsley.

Courtney Rehfeldt • May 27 2025
Two women at Fit20 reviewing a chart.
Fitness

Fit20 Brings Slow-Motion Fitness Franchise to US Market

Fit20 is launching its U.S. franchise model, offering compact, mirror-free studios and one-on-one training for time-strapped adults.

Courtney Rehfeldt • May 27 2025
promo pic for Sahha
Tech

Sahha Introduces Archetypes To Simplify Complex Wellness Data

Sahha has launched its Archetypes API, a tool that translates sleep, activity, and wellness data into intuitive user profiles.

Courtney Rehfeldt • May 27 2025
A woman strength training.
Finance

Darling Ingredients & Tessenderlo Form Venture Targeting Booming Collagen Market

Darling Ingredients and Tessenderlo Group are launching Nextida, a joint venture focused on collagen-based wellness products.

Courtney Rehfeldt • May 27 2025
woman working out at Crunch Fitness
Fitness

Crunch Franchisee Primetime Fitness Accelerates Growth in Midwest

Primetime Fitness is expanding its Crunch Gym footprint with four new locations in Ohio and Michigan, backed by CapitalSpring.

Courtney Rehfeldt • May 27 2025
A line-up for Filette mineral water.
Finance

Technogym’s Alessandri Invests in Acqua Filette Mineral Water

Wellness Holding takes a stake in Acqua Filette as the Technogym founder expands his focus from fitness to high-end, eco-conscious hydration.

Courtney Rehfeldt • May 27 2025
D1 Training instructor
Fitness

D1 Training, Pure Athlete Unite on Youth Sports Content

Pure Athlete teams up with D1 Training to bring expert-backed strength and conditioning content to families for P+ members.

Courtney Rehfeldt • May 27 2025
smartwatch technology
Fitness

Fitness & Healthcare Outlook: These Brands Are Turning the Gym Into a Clinic

Top fitness and health tech CEOs reveal how they’re bridging the gap between wellness and medicine with GLP-1s, biomarker testing, AI insights, and telehealth.

Courtney Rehfeldt • May 27 2025
Pilates Reformer ClassPass
Fitness

Pilates Isn’t Just a Trend: Why It’s the Most-Booked Workout on ClassPass for the Second Year in a Row

Pilates is ClassPass's most-booked workout for the second year in a row, with reservations surging 84% since 2023.

Elizabeth Ostertag • May 27 2025
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Fitness Business

Where Are They Now? Catching Up With ATN’s  2025 Power Players

member exclusive

Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide

Finance

Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders

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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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