Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
    • Franchise Landscape 2025: Insights Into Fitness & Wellness Growth
  • ATN LISTS
    • Most Innovative '26
    • Startups To Watch ’25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Limited spots remain for the ATN Innovation Summit.

Secure your spot and join 750+ industry executives on June 16 & 17 in NYC.

Buy Tickets

F45 training rack
partnership

F45 Training Introduces Functional Rack as a Catalyst for Evolution

F45 training makes strength training adaptable, safe and fun for fitness consumers of all kinds with one of its latest innovations

Athletech Studios • Mar 13 2025
exterior of U.S. Capitol building
Fitness

HFA Urges Entire Fitness Industry To Get Involved in Advocacy Efforts

The fitness industry's top trade association calling on the entire industry to come together to support state and federal advocacy efforts.

Josh Liberatore • Mar 12 2025
Fitness

TRX Unveils New Commercial Fitness Innovations at HFA

TRX is headed to The HFA Show with new and enhanced commercial fitness solutions, including freestanding suspension bays and power bays.

Courtney Rehfeldt • Mar 12 2025
A pink flamingo float in a pool.
Wellness

Therme’s Vision for Urban Well-Being Centers Gains Traction

Therme Group and The Georgetown Company have formed a joint venture to bring Therme’s 'urban well-being' destinations to the U.S.

Courtney Rehfeldt • Mar 12 2025
a man using the Fitbench in the gym.
Fitness

Forme & FitBench Partner for Subscription-Free Fitness Solution

Forme and Fitbench have partnered on a subscription-free solution that will appeal to gyms, hotels and wellness centers.

Courtney Rehfeldt • Mar 12 2025
CrossFit female trainer with barbell
Fitness

CrossFit Seeks New Owner As It Prepares for Next Growth Chapter

CrossFit is on the hunt for a new owner, working with Moelis & Company as it looks to enter a new growth phase.

Courtney Rehfeldt • Mar 12 2025
Fitness

HFA Show President’s Address & Keynote: Advocacy & AI’s Role in the Future of Fitness

The HFA Show kicked off with a message from Liz Clark, HFA president and CEO, followed by a session from Shama Hyder, CEO of Zen Media.

Joy Keller • Mar 12 2025
Echelon fitness equipment inside an apartment building
Fitness

Echelon Partners With AWS for Personalized, Adaptive Workouts

Echelon's new collaboration with AWS enhances its connected fitness ecosystem both for at-home members and commercial operators.

Courtney Rehfeldt • Mar 12 2025
a product line-up of 8Greens.
Nutrition

Gummies, Greens & Growth: Grove Acquires 8Greens

Eco-friendly marketplace Grove Collaborative has scooped up 8Greens, adding it to its product lineup next month.

Courtney Rehfeldt • Mar 12 2025
nutrition tracking / food pictured on a cutting board
Fitness

MyFitnessPal & ABC Fitness Team To Improve Gym Success

ABC Fitness and MyFitnessPal are partnering to strengthen the gym-goer experience while giving coaches and trainers an edge.

Courtney Rehfeldt • Mar 12 2025
  • 1
  • …
  • 273
  • 274
  • 275
  • 276
  • 277
  • …
  • 706

From Our Partners


Vision Fitness machine
Fitness

Vision Fitness Knows Intuitive Equipment Is the Key to Delivering Results

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Nutrition

Create Wellness Taps Kendall Toole For National Creatine Campaign

Finance

Collagen Protein Bar Brand Stars + Honey Raises $24M

Fitness

Apple’s watchOS 27 Pushes Deeper Into AI Coaching & Women’s Health

Videos


The Lens: Technology Will Define the Next Era of Fitness

The Future Movement of Fitness

The Lens: The Future Movement of Fitness with Sequel Brands

Steve Padis
Fitness Business

Unscripted: Barry’s Steve Padis on the State of Boutique Fitness

Sebastien Lagree
Fitness Business

Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building

Sam Bernstein, Chelsea Piers Fitness
Fitness

Unscripted: Chelsea Piers’ Sam Bernstein on Knowing Your Market

Pete Moore for Integrity Square
Industry News

Unscripted: Integrity Square’s Pete Moore Renames the Fitness & Wellness Industry

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News