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ATN's Franchise Lens shares the keys to preparing for franchise success.

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US Capitol building at sunset
Fitness

PHIT Act Gets Major Boost as House Passes Trump Tax Bill

The Health & Fitness Association says the bill marks a “significant milestone for the fitness industry” in its quest to pass the PHIT Act.

Josh Liberatore • May 22 2025
artwork for ATN Unscripted podcast featuring Todd Anderson
Wellness

Unscripted: Dream Performance & Recovery’s Todd Anderson on the Power of Sleep

Todd Anderson of Dream Performance & Recovery joins the ATN podcast to make the case for why sleep is the ultimate performance booster.

ATN Staff • May 22 2025
Mindbody screen
Fitness

Mindbody’s Analytics 2.0: A Game-Changer for Competitive Benchmarking in Fitness 

Mindbody’s Comparative Analytics is helping gyms and studios transform performance data into compelling strategy.

Athletech Studios • May 22 2025
a JetSet Pilates member on a reformer during a class.
Fitness

Next Stop, Nashville: JetSet Pilates Targets Tennessee

JetSet Pilates is expanding into Tennessee with two new Nashville-area studios set to open in 2025, targeting high-growth neighborhoods.

Courtney Rehfeldt • May 22 2025
A rendering of Seveno Capital, a new longevity center opening in Singapore.
Longevity

Seveno Capital To Open Wellness & Longevity Hub in Singapore

Seveno Capital is backing longevity World, an 80,000-square-foot wellness and longevity hub set to open in Singapore this year.

Courtney Rehfeldt • May 22 2025
A display of Nike sneakers.
Finance

Just Hike It: Nike Raising Prices, Spares Air Force 1s & Kids’ Items

Activewear and footwear giant Nike is reportedly set to increase prices this week across several product categories.

Courtney Rehfeldt • May 22 2025
female cashier checks out a male customer at a Vitamin Shoppe location
Finance

The Vitamin Shoppe Acquired, Former CEO Sharon Leite Returns

Sharon Leite is back as CEO of The Vitamin Shoppe following its acquisition by Kingswood Capital and Performance Investment Partners.

Courtney Rehfeldt • May 22 2025
partnership

Scale Your Fitness Franchise with Hyperlocal Marketing

Scaling a fitness franchise isn’t just about opening new doors; it’s about opening the right ones, in the right neighborhoods ...

Athletech Studios • May 22 2025
patients at Stretch Zone
Fitness

Stretch Zone Nears 400 Locations

Stretch Zone has opened a new studio in Pennsylvania as the assisted stretching brand approaches 400 locations.

Courtney Rehfeldt • May 21 2025
a flag in a field
Fitness

24 Hour Fitness Honors Service Members With Free Club Access

This Memorial Day weekend, 24 Hour Fitness is opening its gyms nationwide for free for service members and their families.

Courtney Rehfeldt • May 21 2025
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Wellness

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Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide

Finance

Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders

Industry News

Planet Fitness Adds Reformer Pilates to Australia Gyms

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Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
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Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Disrupt hosts Christian Toetzke & Andrew Sugerman
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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