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woman pushes a sled at a Hyrox race
Fitness Business

How Hyrox Took Over New York – and the Rest of the Fitness World

Hyrox returns to New York this May for a follow-up to last year's NYC event, which put the popular fitness race on the map in America.

Josh Liberatore • Feb 03 2025
Man in wheelchair with dumbbell
Research

Adaptive Fitness Platforms Poised for $30.8B Surge by 2035

A new study projects a 22% annual growth rate for inclusive fitness solutions, driven by tech innovations and rising global demand.

Kim Kisner • Feb 03 2025
a woman working out with ropes in a gym
Finance

Fliip Secures $3.2M for Expansion, Innovation

End-to-end software company Fliip has secured $3.2 million in seed funding to advance its efforts and expansion in the fitness industry.

Courtney Rehfeldt • Feb 03 2025
a woman bouldering at an indoor rock climbing gym
Fitness

Climbing Gyms Gaining Ground

Indoor climbing gyms are set for growth for their full-body workouts and new twist on fitness, according to a new report.

Courtney Rehfeldt • Feb 03 2025
Life Time cold plunge
Fitness

Life Time Adding Cold Plunges to 70+ Clubs

Life Time, the luxury athletic country club operator, is adding cold plunges to more than 70 of its clubs nationwide.

Courtney Rehfeldt • Feb 03 2025
a woman lifting at the gym
Fitness

New Study Reveals Struggles Women Face in Gyms

A new study makes the case for sweeping changes in gyms to ensure female fitness members feel safe and supported.

Courtney Rehfeldt • Feb 03 2025
an image of a fitness center within a building
Fitness

Building Wellness: The Trends Influencing Real Estate

Athletech News spoke to LIVunLtd CEO Lisa Kendall about the trends that are driving the fitness and real estate space.

Courtney Rehfeldt • Feb 03 2025
an image of a woman reading in bed/health and wellness
Wellness

What’s Defining Wellness in 2025? Here’s What 5 Experts Say

Athletech News spoke with several leading health experts to uncover what’s driving the future of wellness in 2025.

Courtney Rehfeldt • Feb 02 2025
AI
Fitness

AI in Fitness & Wellness Set To Hit $34.73B by 2031, Report Finds

A new market report finds that AI in fitness and wellness is projected to hit $34.73 billion by 2031, with North America poised to dominate.

Courtney Rehfeldt • Jan 31 2025
women do yoga overlooking mountains
Wellness

The Future of Wellness Is Offline, Experts Say

From digital detox retreats to social bathhouses, experts foresee a rise in wellness experiences that trade phones for personal connection

Josh Liberatore • Jan 31 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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