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Barry's CEO JJ Gantt at the ATN Innovation Summit
Fitness

JJ Gantt Takes Over as Barry’s CEO Amid Bold Expansion Plans

Joey Gonzalez becomes executive chairman as JJ Gantt is named CEO of Barry’s, leading the brand into a new phase of global expansion.

Courtney Rehfeldt • Jun 26 2025
women work out at a Club Pilates studio
Finance

Club Pilates Franchisee Secures Investment for Eastern US Expansion

Eagle Merchant Partners has backed Club Pilates franchisee Aligned Fitness, fueling its expansion across the Southeast and Mid-Atlantic.

Courtney Rehfeldt • Jun 26 2025
exterior of a Yoga Joint studio
Finance

Yoga Joint Gets Investment, Gears Up for Nationwide Franchise Expansion 

Already a force in South Florida, Yoga Joint is planning to expand across the country, primarily through multi-unit franchise deals.

Josh Liberatore • Jun 26 2025
panelists on stage at the ATN Innovation Summit
Tech

Is AI Taking Over the Fitness World? Yes and No, Say Industry Experts

Top minds tackled the fitness industry’s most revolutionary, and possibly intimidating, topic head-on at the ATN Innovation Summit 2025.

Collin Helwig • Jun 26 2025
active senior with hands in the air like she just doesn't care
Fitness

Seniors Are Skipping AI. This Gym Has a Human Fix

As Boomers push back on AI in fitness, Darwin Fitness launches a human-led program focused on fall prevention and functional strength.

Courtney Rehfeldt • Jun 26 2025
man holding his wrist
Fitness

Millions Rely on Fitness Trackers. A New Study Shows They’re Failing a Key Group

Northwestern researchers developed an open-source algorithm that improves fitness tracker accuracy for people with obesity.

Courtney Rehfeldt • Jun 26 2025
Heather Morris/AIIR
Fitness

AIIR Takes Flight: Heather Morris Launches New Comms Firm 

Former Jack Taylor PR president Heather Morris has launched AIIR, a communications agency for fast-growing wellness and performance brands.

Courtney Rehfeldt • Jun 26 2025
A woman on a plan looking at her phone and wearing headphones.
Wellness

WithU Unveils TrvlWell, Embeds Digital Wellness Into Travel

WithU has launched TrvlWell, a B2B travel wellness platform, offering a plug-and-play solution that integrates into partner platforms.

Courtney Rehfeldt • Jun 26 2025
Aryna Sabalenka hits a tennis ball
Nutrition

Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8 

Sabalenka is now a global ambassador and shareholder of IM8, one of the world's fastest-growing supplement brands.

Josh Liberatore • Jun 26 2025
Les Mills training
partnership

Les Mills Bridges the Mind & Body Through Strength Training 

Les Mills has a variety of programs that give you a strength exercise kick as well as a mental one all at once.

Athletech Studios • Jun 26 2025
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