Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Video
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

Watch Now

Woman using ecommerce on yoga mat
partnership

Why Shopify Alone Isn’t Enough: 5 E-commerce Questions Answered

Learn why out-of-the-box Shopify stores leave money on the table and how strategic tweaks can drive conversions

Athletech Studios • May 27 2025
closeup of man touching Echelon treadmill screen
Fitness

AI-Powered Personalization: How Echelon is Reshaping Fitness

From smart bikes to virtual workouts, Echelon is transforming fitness with AI-driven personalization, immersive content, and connected equipment built for retention.

Athletech Studios • May 26 2025
man works out on a Hammer Strength machine
Fitness

Equipment & Fit Tech Brands Embrace Strength Training, Preventive Health

ATN surveys execs from top fitness equipment and hardware-focused tech brands to get their perspectives on innovations driving the industry.

Courtney Rehfeldt • May 26 2025
people perform renegade rows inside a gym
Fitness

Fitness Industry by the Numbers: Key Data Points Shaping Gyms & Studios

These five data points will give you a sense of the state of the fitness industry – both in America and abroad.

ATN Staff • May 23 2025
Tech

Fit:match Links AI & Computer Vision to Performance at Penn Relays

Fit:match unveils new data from Penn Relays, linking body scans to performance and injury risk using its Reflect 3D scanning tech.

Courtney Rehfeldt • May 23 2025
Anthony Geisler with Robert F. Kennedy Jr.
Fitness

Anthony Geisler Joins White House Health Talks as MAHA Report Calls for More Movement

Geisler, the CEO of Sequel Brands, is calling for decisive action to ignite a national fitness movement around the future of public health.

ATN Staff • May 23 2025
Arcis Golf Club - scenery pic
Fitness

iFIT Tees Up Golf Fitness Content With Arcis Partnership

iFIT teams up with Arcis Golf to launch golf fitness content, tapping into the sport's growing demand for performance training and tech.

Courtney Rehfeldt • May 23 2025
CrossFit competition competitors
Fitness

‘Road to the Games’ Returns Ahead of CrossFit Games

CrossFit revives its "Road to the Games" docuseries ahead of the 2025 CrossFit Games, offering a look at top athletes training for the title.

Courtney Rehfeldt • May 23 2025
Memorial Day Fitness Sales
Reviews

Memorial Day Fitness Sales 2025: Shop the Best Deals

From sleep tech to supplements, these Memorial Day fitness sales offer smart upgrades for exercise, recovery and wellness.

Elizabeth Ostertag • May 23 2025
A sunset beachscape.
Wellness

Discover Puerto Rico Taps Calm App for Wellness Tourism Push

Discover Puerto Rico has partnered with Calm to launch wellness-focused audio experiences, blending travel inspiration with mindfulness.

Courtney Rehfeldt • May 23 2025
  • 1
  • …
  • 274
  • 275
  • 276
  • 277
  • 278
  • …
  • 755

From Our Partners


HomePlunge H3 and tub
Wellness

HomePlunge Wants To Solve Hotels’ Cold Plunge Problem

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Fitness Business

Where Are They Now? Catching Up With ATN’s  2025 Power Players

member exclusive

Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide

Finance

Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders

Videos


Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Disrupt hosts Christian Toetzke & Andrew Sugerman
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News