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equipment inside an Absolute Recomp gym
Industry News

Absolute Recomp to Open First Gyms Outside Texas

The Dallas-based strength chain, backed by former Planet Fitness CEO Chris Rondeau, is breaking ground in Illinois and Arizona as it moves beyond its home market

ATN Staff • Jul 29 2026
DISRUPT by Athletech News
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Erik Jivmark joins the show to discuss Sleep Cycle's latest product innovations and overarching thoughts regarding the sector.

Collin Helwig • Jul 29 2026
woman inside a Strong Pilates studio
Fitness

Strong Pilates Bets Bigger on US With New Studios Planned for Key Cities

The Australia-founded fitness franchise says the U.S. has become its top-performing market as it plans to enter NYC, Boston and more top American cities

ATN Staff • Jul 29 2026
Matrix line
partnership

Matrix Uses seca Body Composition Data to Personalize Workout Programming with New AI-Driven Solution

The equipment brand can now prescribe workouts and meet demands at a more refined level than ever

Athletech Studios • Jul 29 2026
OxeFit machine
partnership

How OxeFit’s Extensive Data Set Fuels Progression and Retention

With millions of data points and ongoing AI refinement, OxeFit is enhancing its smart  wellness technology to deliver powerful results

Athletech Studios • Jul 29 2026
Les Mills strength
partnership

Group Fitness Is Your Club’s Most Reliable Retention Engine

Les Mills US CEO Sean Turner points to group fitness as a strategic asset that’s too often overlooked now and tomorrow

Athletech Studios • Jul 29 2026
FitActive CEO Eduardo Montefusco at the ATN Innovation Summit in NYC
Industry News

FitActive Eyes 100 More Gyms in Italy, Reaffirming Plans Revealed at ATN Summit

Italy's low-price gym giant is chasing 280 clubs at home, just as McFit and Orangetheory come knocking

Courtney Rehfeldt • Jul 28 2026
Meta's Kevin Tadmori at the ATN Innovation Summit
member exclusive

With 4.5 Billion Reels Shared Daily, Meta Says Social Media Is Rewriting Wellness Marketing

Meta's Kevin Tadmori says fitness and wellness brands must adapt to an AI-powered, socially driven consumer journey where personalization, community and storytelling increasingly determine success

Lauren Parker • Jul 28 2026
member exclusive

Why Two Youth Sports Giants Are Competing on Fun, Not Intensity

i9 Sports and US Sports Camps, both owned by Youth Enrichment Brands, are courting families worn down by early specialization with a back-to-the-fun approach

Courtney Rehfeldt • Jul 28 2026
Personal training
Fitness

The Top Personal Trainer Certifications

The journey toward personal trainer certification can take many different paths.

Tyler Read • Jul 28 2026
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Emerging Activewear Brands Chase Women’s Sports

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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