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A smiling headshot of Whitney Cummings.
Wellness

‘I Want to Be Useful in a Chaotic, Scary Scenario’: Whitney Cummings on Changing the Conversation About Middle Age

Whitney Cummings isn't slowing down at 43; the comedian and Hone Health partner shares why she ditched the midlife crisis narrative.

Courtney Rehfeldt • Apr 07 2026
Fitness Business

Bryson DeChambeau Leads Investor Group to Acquire Sportsbox AI

Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.

Randall Williams • Apr 07 2026
Fashion

Rhone Expands Commuter Push With National Campaign, NYC Activations

The premium activewear brand is marking its popular Commuter Collection’s 10th anniversary with a Wordle partnership, terminal activations, influencer storytelling and a national sweepstakes tied…

Ani Freedman • Apr 07 2026
Myzone users
partnership

Myzone on Why Social Fitness is More Powerful Than ‘Community’

Myzone provides operators with the tools that actually bolster engagement, including interaction and connection

Athletech Studios • Apr 07 2026
Wellness

Momentous Invests in Women’s Health Research, Supplements

Supplement brand Momentous is working with Dr. Stacy Sims to address research gaps in women's health research.

Courtney Rehfeldt • Apr 06 2026
Garmin Venu 4
Tech

Demand for Wearables Is Rising Fast, Search Data Confirms

Wearable giants Oura and Garmin were some of the most-searched products at the beginning of 2026, signaling rising consumer interest in tracking everything fitness and…

Ani Freedman • Apr 06 2026
Longevity

The Dog Longevity Market Is Growing Fast — and Brands Want In

Breakthroughs in canine aging science are inspiring new products, from smart collars to microbiome-based supplements.

Ani Freedman • Apr 06 2026
A BodyLoop machine is shown on a field.
Tech

Vitronic’s 3D Body Scanning Machine Makes Its US Gym Debut

Vitronic has launched BodyLoop, its 3D body scanner, at Legacy Sports Complex in Milton, Georgia, marking its North American debut.

Courtney Rehfeldt • Apr 06 2026
Fitness Business

Gyms Are Still Missing the Mark on Women’s Fitness, White Paper Finds

A new white paper makes the case that gyms weren't built for women, and the results from one experiment may change how the industry thinks about club design.

Courtney Rehfeldt • Apr 06 2026
Noom Art BreakNoo
partnership

How Noom Is Using Art Therapy to Power Its Whole-Body Approach to Health & Wellness

The online platform’s Art Break feature helps users carve out regular moments of mindfulness, no matter where they are in their nutrition and weight loss…

Danielle Directo-Meston • Apr 06 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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