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The seven-ingredient formula marks the performance nutrition brand’s expansion into the fast-growing creatine market

VALR Brand is moving deeper into sports nutrition with Creatine+, a multifunctional daily supplement designed to appeal to consumers seeking more than a traditional creatine powder.

Scheduled to launch Sept. 28, Creatine+ combines five grams of micronized creatine monohydrate with HMB, L-glutamine, betaine, vitamins D3 and K2 and AstraGin, a branded botanical ingredient. The product will be offered in Strawberry Watermelon, Mixed Berry and Unflavored varieties.

Creatine+ is expected to be sold through fitness facilities, vitamin and supplement retailers and military channels, as well as through VALR’s website, Amazon and TikTok Shop.

The launch expands Deerfield Beach, Florida-based VALR beyond its existing line of nitrogen-infused functional energy drinks, which contain 175 milligrams of caffeine and no added sugar. The company is positioning the supplement as a complementary daily product: its beverages target immediate energy and focus, while Creatine+ is intended to support training and recovery.

“Creatine+ is the next important chapter for VALR Brand,” chief revenue officer Bryan Alesiano said. “We don’t want to be another energy company that happens to sell a supplement. We are building VALR Brand as a performance nutrition brand with products that give consumers a compelling reason to choose something completely different.”

Once marketed predominantly to bodybuilders and competitive athletes, creatine is gaining traction among a wider group of active consumers, including women, older adults and those interested in healthy aging and cognitive performance.

That shift is creating a sizable business opportunity. Grand View Research estimates that the global creatine supplement market will reach $1.7 billion in 2026, up from $1.4 billion in 2025. Powder accounted for roughly 80% of the market last year. Grand View Research

VALR chief science officer Sam Khan said the product was created to consolidate several components of a consumer’s supplement routine.

“The goal wasn’t to simply create a longer ingredient panel,” Khan said. “Every component was selected with a purpose. Creatine is the foundation, while HMB, L-glutamine, betaine, vitamins D3 and K2 and AstraGin contribute to a broader daily performance proposition.”

VALR says Creatine+ has been tested for banned substances, although the company’s announcement did not identify the testing organization or certification program.

The supplement launch comes as VALR builds out its leadership team and distribution strategy. Alesiano joined the company earlier this year after holding senior roles at Celsius Holdings and Glanbia Performance Nutrition, where he worked with brands including Optimum Nutrition, Isopure and BSN. Business Wire

“I’ve spent more than 20 years in sports nutrition and consumer packaged goods, and I’ve watched consumer expectations completely change,” Alesiano said. “They are looking for efficaciously dosed, scientifically researched ingredient profiles, great taste and convenience.”

VALR expects to expand the product’s U.S. retail and distribution footprint following the September launch.

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