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Finance

Apothékary Raises $16M as Herbal Wellness Brand Pushes Deeper Into Retail

Apothékary has raised $16 million in fresh funding as the herbal tincture brand looks to accelerate retail growth and product innovation.

Elizabeth Ostertag • Jun 30 2026
Fitness Business

Catalyst Health Partners Bets the Next Big Opportunity Is the Operator

The platform is launching with 54 development territories across Bodyrok, Bunda and Sweat440.

Elizabeth Ostertag • Jun 30 2026
Industry News

Pure Barre Sees Big Turnout for Studio-Wide Livestream

Pure Barre brought together 7,000 participants both in-person and virtually, including an NYC event, to celebrate its 25th anniversary.

Ani Freedman • Jun 30 2026
ATN innovation summit speak on fitness hiring
member exclusive

Fitness Is a Hiring Goldmine for Those Willing to Dig, Execs Say

Fitness is filled with opportunities for career growth, although work needs to be done to build the right pathways and drive awareness among the general public.

Collin Helwig • Jun 30 2026
member exclusive

The Music in Your Advertising Is a Lawsuit You May Have Already Lost

The fitness industry is running the same playbook every brand that has already been sued has been running, with the same misunderstanding underneath it.

Scott Chitoff • Jun 30 2026
woman takes a supplement at the gym
Nutrition

Consumers Seek Transparency, Proprietary Ingredients From Supplements

The Vitamin Shoppe's latest trend report shows consumers are increasingly demanding more science, quality and trust from supplement makers.

Ani Freedman • Jun 29 2026
woman injects herself with a GLP-1 drug
Research

People Who Use GLP-1s Are Exercising Less, Study Finds

Fitbit data from 750 adults found that daily movement and exercise levels declined after people started taking GLP-1 weight-loss drugs.

Ani Freedman • Jun 29 2026
Les Mills Sr.
Industry News

Les Mills Sr., a Group Fitness Pioneer, Dies at 91

Les Mills Sr. created one of the fitness industry's most iconic brands, popularizing energetic group fitness formats around the world.

Ani Freedman • Jun 29 2026
Fitness

For Boutique Fitness Studios, Marketing Tactics Are Changing Fast

Leaders from AXLE, Swthz, Solidcore and Jetset Pilates discuss how rising acquisition costs, shifting discovery habits and AI-powered tools are changing the boutique fitness marketing playbook

Elizabeth Ostertag • Jun 29 2026
Industry News

How AI Empowers People to Improve Fitness Operations

AI is transforming everything from coaching and retention to operations and personalization—not by replacing people, but by empowering them to deliver more meaningful experiences.

Lauren Parker • Jun 29 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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