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Fitness

REVL Training, APAC’s Fastest-Growing Fitness Franchise, Sets Sights on US Expansion

The Australian strength and conditioning franchise is seeking U.S. partners as it looks to grow beyond its six existing markets.

ATN Staff • Sep 29 2026

Jen Cohen’s Playbook for Success: Show Up, Take Risks and Get Comfortable With Failure

Let wellness and fitness entrepreneur Jennifer Cohen be your “entrepreneurial and motivational” trainer.

Lauren Parker • Sep 29 2026
Merach R60
partnership

How Merach Is Rethinking Fitness Equipment for Apartments & Smaller Spaces

Merach is designing equipment around shrinking living spaces and changing routines without compromising the workout experience

Athletech Studios • Sep 29 2026
Roknipour Investment Group owners
Industry News

Gold’s Gym Rebuilds in Southern California With 15-Location Franchise Deal

Less than a year after EoS Fitness acquired nearly all of Gold’s Gym's locations in the region, Gold's has signed a franchise deal to expand in Los Angeles and Orange County

ATN Staff • Sep 28 2026
member exclusive

Study Finds Toxic ‘Forever Chemicals’ in Many Smartwatch Bands

After testing 22 watch bands, including some from popular brands, researchers found alarmingly high levels of toxic PFAS, which have known links to cancer, hormonal and reproductive health problems, hypertension and more

Ani Freedman • Sep 28 2026
woman does yoga while wearing an Oura ring
member exclusive

With Oura’s IPO, Gyms Could See More Foot Traffic

As smart ring giant Oura prepares to go public, insiders weigh in on what it means for fitness and wellness brands, while public figures like Scott Galloway call it the most successful hardware product since the iPhone

Courtney Rehfeldt • Sep 28 2026
woman squats at a PureGym
member exclusive

PureGym Taps High-Yield Bond Market for £1.4B Refinancing

Proceeds will be used to refinance PureGym’s existing euro and sterling senior secured notes, partially repay preferred financing and for general corporate purposes, according to a person familiar with the matter

Mumbi Gitau • Sep 28 2026
member exclusive

When Is the Right Time To Bring in Private Equity?

Two investors who've helped scale fitness brands break down what a gym needs before it raises captial and what to expect when control shifts.

Klaudia Balogh • Sep 28 2026
partnership

When the Back Office Becomes the Growth Engine

How connected systems can help fitness operators protect revenue, scale efficiently and create better member experiences.

Athletech Studios • Sep 28 2026
padel courts in Dumbo, Brooklyn
member exclusive

US Padel Adoption Is Growing Fast, Data Shows

Padel, which marries aspects of tennis, squash and platform tennis, is starting to gain mainstream momentum in America — pickleball's growth, meanwhile, is starting to slow

Ani Freedman • Sep 25 2026
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