REVL Training, APAC’s Fastest-Growing Fitness Franchise, Sets Sights on US Expansion

The Australian strength and conditioning franchise is seeking U.S. partners as it looks to grow beyond its six existing markets.

REVL Training is entering the U.S. franchise market, with Florida as its first priority for expansion.

Founded in Australia in 2020, REVL has grown to more than 50 studios across Australia, Singapore, Malaysia, South Korea, Vietnam and Taiwan. The company says it has more than 12,000 members globally. It has yet to announce a U.S. studio opening or identified its first American franchise partner.

REVL’s modus operandi is structured on strength and conditioning. Its group training program runs in 13-week blocks, with defined sets, repetitions and strength targets intended to help members track their progress over time. The company also runs competitive events, including Race The Globe, which drew 1,000 athletes in Singapore earlier this year.

The U.S. push is part of a broader growth plan. REVL aims to reach more than 100 open studios across 10 countries and exceed 20,000 members by 2028. It says average membership across its studios is above 200, while some Australian locations have surpassed 350.

“We see REVL not just as a franchise but as a platform for ambitious operators,” said co-founder Ben Woolford. He said the company is seeking both first-time studio owners and operators interested in converting an existing business.

REVL is targeting experienced fitness operators, entrepreneurs and multi-unit investors for its U.S. expansion. Its arrival adds another international brand to a competitive American boutique fitness market, where it will seek to stand out through its training structure and events.