Tech With Oura’s IPO, Gyms Could See More Foot Traffic Courtney Rehfeldt Published: September 28, 2026 Share on Facebook Share on Twitter Share via Email credit: Oura As smart ring giant Oura prepares to go public, insiders weigh in on what it means for fitness and wellness brands, while public figures like… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Gyms Oura Wearables Whoop