Gold’s Gym, NASM Strike Personal Training Partnership

As part of a new partnership, NASM will become the official personal training certification across Gold’s Gym’s company-owned locations

Gold’s Gym is revamping how it trains and develops its personal trainers, tapping the National Academy of Sports Medicine (NASM) for a new company-wide partnership.

Under the agreement, the NASM Certified Personal Trainer (CPT) credential has been named the official certification for the Gold’s Standard Personal Trainer program across Gold’s Gym’s company-owned locations.

The gym giant has also integrated NASM’s ClubConnect PRO platform across those clubs, giving trainers access to education, coursework and tools for trainer-client engagement while providing Gold’s with a centralized system for staff development and management.

The partnership goes beyond getting trainers certified. NASM certifications, specializations and other credentials are being incorporated into Gold’s personal training leveling system, creating a structured pathway for trainers to advance within the company.

“Personal training has always been an important part of the Gold’s Gym experience, and continuing to raise the standard for our trainers is critical to how we serve our members,” Gold’s Gym CEO Brad Reynolds said. “NASM gives our company-owned teams a clear, structured path for development while helping us continue to strengthen the quality and consistency of coaching inside our gyms.”

As part of the partnership, NASM’s Physique and Bodybuilding Coach specialization will become a standard advanced credential available to personal trainers at company-owned Gold’s locations, an offering that aligns closely with the iconic fitness brand’s strength and bodybuilding roots.

“This partnership reflects a shared belief that trainers deserve a clear path to grow beyond their initial certification,” said NASM CEO Mehul Patel.

The Gold’s Gym deal comes as NASM builds deeper ties with some of the industry’s largest gym operators.

Last month, NASM and Crunch Fitness launched a guaranteed interview program under which eligible NASM-certified personal trainers receive a first-round interview for open positions across Crunch’s corporate and franchise gyms. NASM also launched a similar program with Life Time earlier this year.

Gold’s Gym has around 60 company-owned locations, according to its website. It has more than 500 global locations, including franchised gyms.