Fitness Business The Next Fitness Hotspots Might Not Be Where You Think Lauren Parker Published: October 1, 2026 Share on Facebook Share on Twitter Share via Email Credit: Unsplash / Stephan Harlan From Yuma, Arizona to Ocala, Florida, a new generation of growth markets is emerging as population shifts, consumer behavior and fitness saturation reshape the U.S…. Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Fitness Data