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The Fitness & Wellness Moves That Defined 2023

The Fitness & Wellness Moves That Defined 2023

These fitness and wellness deals, partnerships and funding rounds made headlines in 2023 and could impact the industry for years to come

In the first full year of post-pandemic life, the fitness and wellness industry has seen its fair share of headlines, both positive and negative. 

While dealmaking has cooled off some from its pandemic-era high, there still were plenty of major fitness and wellness moves in 2023, including brand partnerships, nine-figure funding rounds and celebrity endorsement deals. 

Athletech News recaps the eight fitness and wellness moves that defined 2023, and forecasts what each could mean as we enter a new year.

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