Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
The tech giant is making its biggest push yet into recovery and longevity, with a daily readiness score, more frequent HRV tracking and direct lab ordering
Whoop, Oura, Apple and a new wave of challengers are pushing wearables beyond recovery scores and toward always-on health companions powered by AI
The deal gives AF members free access to thousands of Fitness+ workouts and meditations across 12 workout types
The Cirqa Smart Band is available now and offers a mix of activity and health tracking, according to a statement on Tuesday.
Leaning into the soft clubbing trend, Planet Fitness has tapped Apple Music for a '90s-themed party night at its gyms. The collab also gives new members up to three free months of Apple's music-subscription platform
Apple is making a bigger push into the global running conversation through a new partnership with the TCS London Marathon, but the tech giant's ambitions go deeper than that.
Apple is reportedly shelving its standalone “Health+” service, instead folding tools into Apple Health as competition in wearables and AI-driven wellness intensifies.
A multiyear study suggests Apple Watch users increase their activity in January and sustain higher exercise levels into February and March.
In new workout programs, Apple Fitness+ is intentionally keeping the time commitment small, then gradually building it week over week.
Wearable makers including Oura, Ultrahuman, Whoop, Apple and Garmin made big strides in 2025. ATN breaks down how the space is evolving.
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