Nike's strength training equipment will roll out across 25 Everlast Gyms in the UK and Ireland, the sides announced.
The activewear space may look dreary, but Nike is encouraged by an increased consumer interest in health and fitness.
Nike is expanding beyond training gear and diving feet-first into fitness and wellness, now launching its first-ever Nike Well Festival in London.
Strength training is increasingly becoming a a focal point for consumers across all ages and fitness levels, Tonal reports.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
These eight fitness and wellness deals, partnerships and funding rounds made headlines in 2023 and could impact the industry for years to come.
The Swoosh is continuing its push into fitness and wellness with Nike Strength, a collection of Nike-branded barbells, dumbbells and kettlebells.
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