BowFlex has filed for Chapter 11 bankruptcy, agreeing to a deal that could see it sold to Johnson Health Tech Retail for $37.5 million.
BowFlex is casting “substantial doubt” on its ability to continue operations and is considering filing for bankruptcy, according to a quarterly filing.
These eight fitness and wellness deals, partnerships and funding rounds made headlines in 2023 and could impact the industry for years to come.
BowFlex has received notice from the New York Stock Exchange warning the company that it isn't in compliance with continued listing standards.
As it plans to leave the Nautilus name behind, the fitness maker has unveiled two new BowFlex-branded cardio machines for the holiday season.
The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan
Athletech News highlights trends that the major publicly traded fitness companies reported for the quarter ended June 30, 2023.
Struggling fitness equipment maker Nautilus has teased a total company rebrand including a potential name change.
The Schwinn 490 is compatible with the JRNY app, Nautilus' digital content arm featuring routes, trainer-led classes and personalized workouts.
Just weeks after modernizing its Bowflex brand, Nautilus is planning a company-wide rebrand, its CEO Jim Barr said.
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