Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.
The telehealth company has added Flo Health, MyFitnessPal, Ladder, Dexcom, iFIT and more to its subscriber benefits program as it doubles down on holistic wellness and GLP-1 support
The boutique studio space is crowded. And worse, the market is overrun with cookie-cutter formats that make it hard to stand out with much more than aesthetics and playlists. This saturation point is pushing the industry into a new phase, one that may still deliver short-term results but primarily focuses on long-term benefits. It’s a...
Fitness brand Pvolve's collab with "The Skinny Confidential" founder Lauryn Bosstick targets Millennials with dumbbell-focused workouts.
Functional fitness brand Pvolve is aiming to open 5-10 new locations throughout New York City, with a focus on local entrepreneurs as franchise owners.
Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.
Pvolve, a top boutique fitness brand known for its female-focused workouts, is making a push to get more men involved.
Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.
Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.
Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.
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