Pvolve

Pvolve Eyes NYC Expansion Through Local Franchise Owners

Functional fitness brand Pvolve is aiming to open 5-10 new locations throughout New York City, with a focus on local entrepreneurs as franchise owners.

men in a fitness class
member exclusive

ATN Week in Review: Boutique Fitness Brands Push To Get More Men Involved

Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.

Pvolve studio

Pvolve Launches Its First-Ever Men’s Fitness Class

Pvolve, a top boutique fitness brand known for its female-focused workouts, is making a push to get more men involved. 

woman sprays a Tower 28 bottle

Pvolve Adds Tower 28 Skincare Products to Studios Nationwide

Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.

an in-studio Pvolve class with women working out

ATN Week in Review: Fitness & Pharma Are Growing Closer

Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.

women doing a workout at a Pvolve

Weight Watchers Adds Pvolve Fitness Classes in GLP-1 Support Play

Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.

Pvolve studio
member exclusive

Pvolve Hires Jesse McBain as Studio Growth Exec, Eyes 50 Open Locations

Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.

Pvolve studio

How Pvolve Is Redefining Boutique Fitness Through Science, Sustainability and Scalability

For members, it’s a smarter way to move. For franchisees, it’s a smarter way to grow. Pvolve brings purpose and […]

Woman performs a resistance-based lower-body exercise on a Pvolve mat while a Pvolve trainer assists with form in a minimalist studio.

Pvolve’s New Jennifer Aniston Campaign Features Mental Health Tie-In

Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.

Dua Lipa on a Frame Fitness Pilates reformer

The Biggest Celebrity Fitness & Wellness Deals of 2025

It was was a banner year for celebrity and athlete deals in fitness and wellness. Here's who shaped trends in Pilates, nutrition and more.