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BODi's exec chairman says the "shackles are gone" on pricing now that the company behind P90X and Insanity has fully ditched multi-level marketing
Executives from Peloton, BODi and Pliability discussed the post-pandemic competition to win in the attention economy, the phenomenon of celebrity trainers and using AI to personalize fitness without losing the human touch
BODi has expanded its Shakeology line into Sprouts and The Vitamin Shoppe, marking the brand's first-ever retail partnership after dismantling its MLM model.
BODi has launched a P90X-branded supplement line featuring five products built around a proprietary ingredient blend.
Waz Ashayer, a popular Equinox trainer, has become the face of one of the world’s most recognizable fitness programs in P90X.
Digital fitness platform BODi is joining forces with Reebok to bring its trademark programs, like P90X, to the Reebok Fitness App.
Carl Daikeler discusses his company's recent name change and gives his take on why quality fitness content matters more than ever in the AI era.
BODi is reviving P90X with “Generation Next,” debuting in February, and featuring Waz Ashayer as instructor and a slew of brand partnerships.
P90X creator Tony Horton has teamed with BODi, formerly Beachbody, to launch "The Power of 4," a program built for longevity and healthspan.
BODi (formerly Beachbody) is expanding with hormone health, Pilates and three new vegan Shakeology flavors this fall.
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