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Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.
Workout Anytime's massive new Homestead, Florida, flagship gym will pilot EGYM's smart training technology.
Playlist launches Kite, a SaaS platform built for multi-brand fitness franchises, months after closing its $7.5 billion merger with EGYM.
The deal, announced earlier this year, sees EGYM become a subsidiary of Playlist, joining platforms including ClassPass and Mindbody.
These are a few of the big fitness equipment and technology launches you can expect to see at the upcoming HFA Show in San Diego
EGYM and Playlist have merged in a mega deal valuing the combined company at $7.5 billion, with $785 million in fresh funding.
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
EGYM knows it’s a pivotal time right now in the fitness industry — and the right steps to take as we all move forward
EGYM Wellpass is growing its U.S. footprint, partnering with a slate of Denver-based fitness brands, including some big names.
From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.
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