After several years as Group CEO of Les Mills International, Ormerod is stepping down at the end of December to spend time with family.
Les Mills is taking its mixed martial arts experience to new heights with Quest 3 as the brand continues to target Gen Z.
Designed with Gen Z in mind, the new Les Mills-Adidas collab offers a strength-focused workout inspired by Pilates, barre and power yoga.
Les Mills has unveiled a new international campaign featuring "Ted Lasso" star Brett Goldstein that's geared towards the 64% of Gen Z'ers who haven't adopted fitness as a routine habit.
Samsung says the collaboration with Les Mills builds on its efforts to promote health and fitness at home.
Dunn Pellier Media has helped brands including Les Mills and Future stand out from their competitors in the highly crowed fit tech space.
The Les Mills-ABC partnership allows clubs to capitalize on the growing demand for digital fitness content.
Gyms and studios should embrace virtual content, use data and AI and create high-quality mobile apps, fitness technology companies say.
Sean Turner tells Athletech News how Les Mills is cracking the code on “Generation Active," the gym-happy group between ages 16-40.
The collab of Adidas & Les Mills will offer immersive and personalized solutions to 300+ million adiClub members.
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