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ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
Boxing, spin and Zumba were also among the most popular exercise classes in 2023, with strength training ranking surprisingly low.
The new Meta Quest 3 game uses hologram versions of professional dancers, which Les Mills says is a first for VR fitness.
Famous trainers and top brands in sports tech, fitness equipment, wellness and more will gather World Sports Istanbul 2024.
After several years as Group CEO of Les Mills International, Ormerod is stepping down at the end of December to spend time with family.
Les Mills is taking its mixed martial arts experience to new heights with Quest 3 as the brand continues to target Gen Z.
Designed with Gen Z in mind, the new Les Mills-Adidas collab offers a strength-focused workout inspired by Pilates, barre and power yoga.
Les Mills has unveiled a new international campaign featuring "Ted Lasso" star Brett Goldstein that's geared towards the 64% of Gen Z'ers who haven't adopted fitness as a routine habit.
Samsung says the collaboration with Les Mills builds on its efforts to promote health and fitness at home.
Dunn Pellier Media has helped brands including Les Mills and Future stand out from their competitors in the highly crowed fit tech space.
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