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Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.
Les Mills is rolling out a new campaign headlining 'Ceremony,' one of its new circuit-based training programs.
NYSC is the first to launch two Les Mills boutique group fitness concepts in the States that appeal to young fitness consumers.
Pilates being popular isn’t exactly a secret anymore — but few are addressing the market for it with a stronger approach than Les Mills
Group fitness leader Les Mills has released an insightful report revealing the barrier that clubs face in securing next gen fitness talent.
Les Mills is joining the Pilates party with a new program scientifically proven to enhance flexibility, endurance and more
A content partnership between Les Mills and workplace wellness platform GoJoe aligns with the international fitness brand's Gen Z commitment.
Les Mills is as forward-thinking as it gets when it comes to digital fitness, exploring newer and smarter avenues to help gyms succeed.
Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.
Les Mills is working hard to make fitness more accessible and available outside the four walls of the gym or studio.
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