Les Mills
Les Mills Enters Mixed-Reality With Bodycombat for Meta Quest 3
Les Mills is taking its mixed martial arts experience to new heights with Quest 3 as the brand continues to target Gen Z.
Adidas & Les Mills Launch New Workout for Next-Gen Fitness Enthusiasts
Designed with Gen Z in mind, the new Les Mills-Adidas collab offers a strength-focused workout inspired by Pilates, barre and power yoga.
Les Mills Targets Gen Z With Campaign Featuring ‘Ted Lasso’ Star
The new campaign was inspired by research that shows Gen Z is looking for positivity and choice from their workout […]
Les Mills Brings Fitness Classes to Samsung Smart TVs
Samsung says the collaboration with Les Mills builds on its efforts to promote health and fitness at home.
How Fit Tech Brands Can Stand Out From the Crowd, According to PR Vet Nicole Dunn
Dunn Pellier Media has helped brands including Les Mills and Future stand out from their competitors in the highly crowed fit tech space.
ABC Fitness, Les Mills Team Up To Offer Group Fitness Content To Gyms
The Les Mills-ABC partnership allows clubs to capitalize on the growing demand for digital fitness content.
These Fit Tech Brands Are Helping Gyms, Studios Attract, Engage & Retain Customers
Gyms and studios should embrace virtual content, use data and AI and create high-quality mobile apps, fitness technology companies say.
Les Mills US CEO Sean Turner on Targeting ‘Generation Active’
Sean Turner tells Athletech News how Les Mills is cracking the code on “Generation Active," the gym-happy group between ages 16-40.
Collaboration Alert: Adidas & Les Mills Partner to Revolutionize Omnifitness Training
The collab of Adidas & Les Mills will offer immersive and personalized solutions to 300+ million adiClub members.
Les Mills CORE Classes Can Keep Back Pain at Bay
People with pre-existing lower back pain saw benefits from Les Mills core workouts, demonstrating that movement is an ideal remedy.
