fitness equipment
Freemotion Makes New Exec Hire, Adding VP/Sales for North America
Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness.
Bala Eyes Wider Consumer Base With Target Retail Deal
Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.
Broad Fit Financial Off to Strong Start as Fitness Equipment Finance Company
Broad Fit Financial, a women-owned and operated firm, has already provided funding for over 50 equipment distributors in the U.S.
How Freemotion & iFIT Are Transforming the Cardio Experience for Gyms
The 22 SERIES leverages Freemotion’s equipment expertise with iFIT’s vast content library, creating a more engaging cardio experience.
Eleiko Inks Distribution Deal With Marathon Fitness, Eyes US Expansion
Eleiko, a strength and conditioning equipment manufacturer, has added Marathon Fitness to its network of authorized distributors.
With LFX, Life Fitness Is All-In on Functional Training
LFX offers gyms the best of both worlds: expertly equipped functional training spaces along with guidance on how to create programming.
iFit Bolsters Freemotion Team With Executive Appointments
Freemotion, iFit’s commercial division, has named two industry experts to leadership roles as it eyes international expansion.
True Fitness Revamps Sales Leadership Structure
True Fitness says the changes are in response to evolving customer needs and are meant to streamline its sales operations.
Technogym Reports Strong Growth as CEO Touts Fitness as Medicine
Nerio Alessandri stated Technogym's goal of promoting long-term health through its products, in line with a recent U.N. initiative.
Life Fitness Names Jim Pisani as New CEO
Jim Pisani will take over as CEO effective immediately, with Paul Stoneham becoming a senior advisor to the Life Time board of directors.
