Broad Fit Financial Off to Strong Start as Fitness Equipment Finance Company
The women-owned and operated firm has already provided funding for over 50 equipment distributors in the U.S.
Broad Fit Financial LLC has officially launched to provide financing for businesses acquiring fitness and related equipment.
The women-owned equipment finance company offers full-service financial solutions for the health, wellness and fitness sectors, serving the needs of large enterprises and independent gyms.
“Broad Fit Financial is singularly focused on providing financing solutions that enable businesses in a variety of settings to acquire the fitness and related equipment necessary to offer wellness to their end users,” said Broad Fit Financial president and co-founder Stephanie Taylor. “We recognize the unique financial challenges that businesses face when seeking to procure this type of collateral and have tailored our services to support these specific needs. We bring knowledge, experience and a commitment to supporting the fitness industry.”
Taylor has over 15 years of experience in the sports, health and wellness industries, including at Cybex and Macrolease, before founding Broad Fit Financial in 2022. What came next was a year spent building a robust customer-serving infrastructure to best meet the needs of clients, with a focus on software and speed.
“As a result, we were able to enter the market with impressive capabilities in terms of tech, capacity and ability to efficiently serve the fitness industry,” Taylor explained. “Since our soft launch in June, we’ve quickly established ourselves as the go-to source of funding for roughly 50 plus equipment distributors throughout the U.S.”
The U.S. fitness industry is forecast to generate over $30.8 billion in revenue nationwide in 2023 amid an increased interest in health and wellness, and Broad Fit Financial is ready to serve the demand.
The independent fitness equipment finance company serves markets including real estate, commercial office buildings, homeowner associations, apartment communities, senior centers, hospitality, country clubs, non-profits, municipal entities, colleges and universities, professional sports, corporate wellness programs, and traditional for-profit gyms.
As Daniella Douglas, Broad Fit Financial’s vice president and co-founder points out, what distinguishes the firm is its skilled team’s cumulative professional experience in vendor, lender and end-user positions.
“This invaluable insight provides us with a deep understanding of the challenges our partners face when it comes to equipment financing and how best to support them,” Douglas said.
