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True Fitness Revamps Sales Leadership Structure

True Fitness Revamps Sales Leadership Structure

The leadership changes are effective immediately and are in response to evolving customer needs

True Fitness, a commercial cardio and strength equipment provider across True and Octane brands, has announced major changes to its sales leadership structure for its dealer/distribution and direct sales teams. 

The fitness hardware company, which has manufactured equipment since 1981, says the changes are in response to evolving customer needs and are meant to streamline its sales operations.

“Our team is already hard at work to ensure a smooth transition. We’re excited about the positive impact these changes will have on our customers and look forward to serving them even better in the future,” said David Trulaske, chief sales and marketing officer at True Fitness.

True Fitness has shared the following leadership changes, which are effective immediately:

Dave Whitman, Retail Sales Manager 

Welcomed back after 26 years previously with True and 36 total years in the industry, Whitman will be the contact for all dealer retail stores, managers, and sales representatives for both True and Octane brands. His knowledge of True Fitness products is extensive, immediately benefiting the retail dealers and education of dealer retail staff.

Marshall Hansen, Distribution Director – North America

A newly formed role and responsible for the overall management and operations of commercial and retail distribution for both True and Octane brands in North America. Hansen has been in the industry for over 35 years and with True Fitness for over 27 years.

Dean Bowrosen, Senior Distribution Director – Eastern Territory

John Talley, Senior Distribution Manager – Western Territory

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Both industry veterans, Bowrosen and Talley will be responsible for effective management of their respective territory for commercial dealers. They will direct and facilitate commercial dealer needs through their teams.

Kurt Parker, Director of Direct Sales

Responsible for the overall management of the Direct Sales Team, overseeing the execution of their strategic sales plan and operations for both the True and Octane brands. A fitness industry veteran of over 30 years, Parker served as the national sales manager with Octane Fitness before it was acquired by True Fitness.

“At True Fitness, our customers are at the heart of everything we do”, said Matt Hacker, chief operating officer at True Fitness. “These changes reflect our commitment to continuously improve our offerings and elevate the level of service we provide. By empowering our sales team with specialized expertise and agility, we are confident that we’ll strengthen our relationships with our partners, drive growth, and achieve even greater success together.”

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