The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways
As New Year’s motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
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By the Numbers
52% of U.S. adults say they’d like to lose weight. Yet, only 26% report that they’re seriously trying to do so, according to new Gallup data.
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Inside Nashville’s Booming Boutique Fitness Scene
December Theme: 2026 Equipment Forecast
Featured Stories
The Best Cleanses to Reset Your Health Goals in 2026
Whether you’re looking to reset your gut health or lose weight, these are the best juice cleanses & detoxes to reach your New Year’s 2026 resolution goals.
How Daxko Drives Results as a Member Experience Multiplier
The software company is redefining how franchise operators connect with members, blending technology, trust and personalization into lasting growth. Many
Kourtney Kardashian Barker’s Lemme Joins the Creatine Craze with New Gummies for Women
Kourtney Kardashian Barker’s Lemme supplements brand will release creatine monohydrate gummies for women – here’s when it arrives online.
Wellist Week Coming to Miami as Wellness Conference & Citywide Event
Wellist Week will host its inaugural event April 13 through 19, designed as both a wellness conference and citywide event open to the public.
How Pvolve Is Redefining Boutique Fitness Through Science, Sustainability and Scalability
For members, it’s a smarter way to move. For franchisees, it’s a smarter way to grow. Pvolve brings purpose and
Strava Advances IPO Plans, Per Report
Strava has confidentially filed for an IPO, hired Goldman Sachs and could go public as soon as this spring, according to a report.
New Study Reveals an Inconvenient Truth About Weight-Loss Drugs
GLP-1s deliver dramatic weight loss, but a new study reveals what happens when treatment stops and why weight often comes back fast.
Franchisee Spotlight: Bodybar Pilates in Shadow Creek, Texas
Valencia Hagos built a team and a pilates business that thrives on a collective commitment to Bodybar’s brand vision
ACE Launches Sleep Coaching Course for Fitness Professionals
The American Council on Exercise (ACE) has developed the Sleep & Recovery Coach Course in collaboration with Nick Lambe, known as “the online sleep coach.”