Thrive Market’s Alcohol Exit Signals Big Wellness Retail Trend
Thrive Market’s decision to stop selling booze reflects shifting consumer habits and creates space for a bevy of new non-alcoholic drinks
Young People Are Driving a Surge in Triathlon Sign-Ups
Latest News
By the Numbers
Gyms in the ABC Fitness ecosystem recorded 7.2 million new joins in 2025, per the software provider. Gen Z accounted for 47% of that total as young people increasingly embrace fitness.
Product Spotlight
In Partnership with Bon Charge
This red light therapy device supports daily recovery and overall wellbeing. Get 25% off this holiday season here.
Reports
Member Exclusive: ATN Pro
Gyms Are Winning Gen Z, but Cancellation Issues Emerge
Young People Are Driving a Surge in Triathlon Sign-Ups
As Fitness Racing Takes Off, Hyrox Is Going All-In on the Olympics
Featured Stories
ATN Week in Review: Gyms Face a Familiar Challenge
Big-box gyms and health clubs are acquiring new members (especially Gen Z) at a rapid clip, but they’re also struggling to keep them around.
The Best Gear for Recreating Your Favorite Gym’s Recovery Room at Home
Looking for tips on how to set up a home gym recovery room? We’ve rounded up the best massage guns, saunas, under-$200 gear and more.
The Best “Better for You” Treats to Survive the Holiday Season
We’ve rounded up some of the best healthy snack alternatives with no sugar, more protein and better ingredients that you can buy online.
Whoop Enters Wellness Real Estate With Dubai Developer
Whoop is expanding into wellness real estate with Dubai developer Wasl Group, bringing wearable health data into residential communities.
Wellness Startup Ohm Launches Smart Calming Lamp Powered by Biofeedback
The Richmond, VA-based company’s new smart lamp is now available for preorder and uses a sensor to create personalized breathwork routines.
A New Era for Racquet Sports Takes Shape at the Biggest PGA Show to Date
As racquet sports surge nationwide, the PGA Show steps forward with expanded courts, new education and hands-on experiences built for
Hapana Shares Hybrid Fitness Best Practices & Plugs
Hapana helps operators master the complex junction of digital and in-person offerings with tech that unifies systems and insights to grow
Franchisee Spotlight: Strong Pilates in Garwood, NJ
How a CMO-turned-franchisee bet big on Strong Pilates’ programming and marketing freedom — and grew from zero to 300 members in 60 days
Ergatta Launches Immersive Strategy Game, Its Most Ambitious Release Yet
Ergatta’s latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.
CEO Corner
Data & Insights
Gyms Are Winning Gen Z, but Cancellation Issues Emerge
Young People Are Driving a Surge in Triathlon Sign-Ups
The Internet’s Most Popular Wellness Brands of 2025
Franchise Corner
Reviews
