EoS Fitness

power racks and bumper plates at an EoS Fitness gym

EoS Fitness Makes More Acquisitions, Reaffirms Lofty Growth Goals

EoS Fitness made 14 acquisitions, signed 11 new leases and opened three new clubs in Q1 of 2026 as it eyes 250 locations by 2030.

exterior of an EoS Fitness gym
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The Fitness Market Is Booming, Especially for Low-Price Gyms, Investors Say

Investors are more excited about the fitness and wellness industry than ever before, with low-price gyms projected to be the biggest winners.

HfA Show 2026 panelists on stage
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The HVLP 3.0 Era Is Here, Top Gym Operators Say

High-value, low-price gyms have moved past affordability as their (only) competitive edge, industry executives said at the recent HFA Show.

Chuze Fitness lift labs room
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Big-Box Gyms Are Getting Creative To Build for the Strength Training Boom

As fitness consumers embrace weightlifting more than ever before, big-box gyms are embracing new offerings such as lifting-only rooms stocked with advanced equipment.

power racks and bumper plates at an EoS Fitness gym

EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo

EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.

The Best Valentine’s Day Fitness & Wellness Promotions

Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.

exterior of an EoS Fitness gym
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The Fitness & Wellness Moves That Defined 2025

ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.

woman performs renegade rows

The 10 Most Popular Fitness & Wellness Stories of 2025

From shocking brand moves to the top running shoes of the NYC Marathon and the fittest cities in the country, here’s what readers gravitated toward in 2025.

Gold’s Gym Reopens SoCal Market to New Franchisees Following EoS Fitness Deal

Gold’s Gym is opening the Southern California region to new franchise owners for the first time in 36 years.

exterior of an EoS Fitness gym

EoS Fitness Acquires Gold’s Gym Clubs in Southern California

EoS Fitness has acquired 23 Gold’s Gym SoCal clubs, expanding its footprint by nearly 20% and strengthening its position in the low-price gym vertical.