As cardio declines, some gyms are fighting back, offering immersive mini theaters where members can watch movies while working out.
Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.
Echelon is looking to drive member engagement with machines that offer content spanning fitness, gaming and entertainment.
Bobbi Quick, a former 24 Hour Fitness, Bay Club and EoS executive, will lead the dance fitness brand alongside CEO Shanna Missett Nelson.
EoS Fitness, a high-value, low-price gym that launched in 2014, now has over one million members and is eyeing 250 locations by 2030.
Power Plate has joined forces with EoS Fitness to bring its whole-body vibration technology to the low-cost gym chain's locations.
Despite a low monthly cost, EoS Fitness facilities boast amenities like Hyperice massagers, infrared saunas and EGYM equipment.
EōS Fitness has purchased and rebranded a pair of Texas Fit gym locations, which were owned by the Houston Texans.
EoS Fitness, a leader in the fitness industry with its High Value Low Price (HVLP)® gyms and Black Box VR, an award-winning pioneer in virtual reality fitness announced today an exclusive partnership to help transform members' health and fitness goals with state-of-the-art VR gaming technology.
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