Fitness•Fitness Business Inside the K-Shaped Economy Taking Over the Fitness Industry Josh Liberatore June 3, 2026 Share on Facebook Share on Twitter Share via Email credit: FOTO Eak/shutterstock.com As HVLPs and luxury clubs pull away, mid-market gyms and boutique studios face mounting pressure to prove their value to consumers with more options than… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: 24 Hour Fitnes ATN Pro EoS Fitness Equinox HFA HVLP Life Time Fitness