EoS Fitness
EoS Fitness Acquired by TSG Consumer Partners
TSG Consumer Partners will acquire EoS Fitness, a fast-growing HVLP gym chain as CEO Rich Drengberg will remain in place
HVLP Gym CEOs Talk State of the Industry, Real Estate Challenges
In-person fitness continues to thrive as we move further from the pandemic. High-value, low-price (HVLP) gyms are undoubtedly leading the way.
EoS Fitness Plans Bold 2025: 28 Gyms, $14M in Club Upgrades
EoS Fitness had a productive quarter with opening 7 new gyms, $3.2M in upgrades, —and rumors of a $1B sale.
As HVLPs Enter Golden Era, Mid-Tier Gyms Could Feel Squeeze
Low-price gym chains are poised for continued growth, fueling a wave of consolidation that could see mid-tier gyms get swallowed up.
After Crunch, EoS Fitness Explores $1B Sale, Per Report
EoS Fitness is exploring a sale that would value the fast-growing gym chain at $1 billion, including debt, according to a report.
Mascot Magic? EoS Fitness Reports Early Wins With Campaign
Will Power, the fun new mascot of EoS Fitness, is driving new engagement in a marketing move rarely seen in the fitness industry.
Breaking Down the Best New Year’s Ad Campaigns in Fitness
With the New Year's rush in full swing, ATN rounds up the ad campaigns top fitness brands are running to kick off 2025.
What do Reviews Say About Favorite Gyms?
EoS Fitness leads as the favorite gym of consumers in the new year, as a new survey highlights what consumers are after in their gym search.
EoS Fitness Levels Up with Cute and Motivational Mascot
Rapidly growing HVLP operator EoS Fitness has debuted Will Power, a cute new mascot headlining its new brand evolution.
EoS Fitness Plots Greater Atlanta Expansion
EoS Fitness and its amenity-rich HVLP gym brand is headed to Georgia, with plans to open over 50 gyms across the state.
