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The Event Fitness & Wellness Owners and Operators Can't Miss.
Life Time, the luxury athletic country club operator, is adding cold plunges to more than 70 of its clubs nationwide.
Soccer star Cristiano Ronaldo is wrapping up the year with the launch of AVA, a new recovery tech brand marketed to athletes.
F45 Training is adding cold plunge tubs, infrared saunas and percussive therapy equipment to its studios, embracing a key wellness trend.
The global wellness economy now stands at $6.3 trillion, and gyms and health clubs are getting in on the action.
Workout Anytime is adding amenities including sauna, red light therapy, massage chairs and percussion guns at its 24/7 gyms nationwide.
SWTHZ, the premium-experience contrast therapy studio, is partnering with acclaimed cold and heat scientist and author Dr. Susanna Søberg.
The Chelsea Piers Fitness gym in Flatiron boasts top-flight equipment, a co-working space, a contrast therapy suite and group fitness spaces.
SWTHZ, a sauna and cold plunge studio brand, is adding scientist Dr. Susanna Søberg and private equity vet Rachel Lee to its ranks.
The cold plunge company unveiled its Evolve Series, which includes affordable and portable tub offerings.
The brainchild of franchising expert Jamie Weeks, SWTHZ offers infrared sauna, cold plunge and Vitamin C showers in luxurious private suites.
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