The brainchild of franchising expert Jamie Weeks, SWTHZ offers infrared sauna, cold plunge and Vitamin C showers in luxurious private suites.
Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.
Executives at WellnessSpace Brands, Restore Hyper Wellness and Plunge speak on the growing popularity of recovery modalities inside gyms.
Plunge's All-In tub has easier setup, maintenance and improved cooling tech. Read our honest review to see if it's worth paying almost double the original.
From an initial test batch of 20 units, Duey and Michael Garrett have built their company into the premier maker of cold plunge tubs.
24 Hour Fitness is adding a host of boutique wellness services to its two California clubs opening this month.
The cool collaboration will introduce Plunge’s cold water therapy products to Aktiv’s commercial clients, including hotels and universities.
Cryotherapy seems promising for pain relief and recovery, but it's possible that less extreme cold immersion offers all the same benefits.
As travelers look to book restorative adventures, data shows that boutique wellness experiences and vacations are primed for takeoff
Ice Barrel received a $265,000 investment from Mahlum, who also extended a line of credit worth $1.5 million to the cold therapy company.
Sign Up to Our Newsletter
