Boutique Fitness

Body20 Opens More Studios as EMS Workouts Gain Traction

The Body20 biohacking approach of 20-minute electrical muscle stimulation workouts is striking a chord with franchisees across the country.

Gyms Can Benefit From the Rise of Group Boxing, VSL Fighting Equipment CEO Says

VSL CEO Jim McClafferty talks to Athletech News about the popularity of boxing and his advice to fitness franchises and gyms.

Rumble Boxing Continues Summer of Fun With ’90s-Era Block Party

Rumble is going back in time as it promotes its 45-minute, 10-round boxing, strength and conditioning group workouts.

People doing Pure Barre

Xponential Sees Several Brands Recognized as Top Franchises

Xponential Fitness' Pilates, Barre, stretching and yoga brands all scored as the best franchise model in their respective modalities.

Sweat and Tonic Brings Luxury to Group Fitness With New Toronto Location

The upcoming Sweat and Tonic location boasts over 205 classes per week and features state-of-the-art studios powered by Technogym.

Pure Barre Doubles Down on Strength Training With New Weight-Based Class

The new offering from Pure Barre comes as strength training and weight lifting have soared in popularity recently.

Pvolve Continues Expansion With 19 New Franchise Studios

Since Jennifer Aniston became the face of Pvolve last month, the fitness company has had a 125% increase in franchise inquiries.

Club Pilates Franchisee Finds Her True Calling in Boutique Fitness

Xponential Fitness franchisee Heather Rhyu shares why she left a successful Wall Street career to become a boutique fitness entrepreneur.

Solidcore Plots Bay Area Expansion as Part of West Coast Plan

The Pilates-inspired concept reports strong growth since entering the West Coast market and will expand across the Bay Area.

Female-Led & Well-Funded, Arketa Is Not Just Another Fit Tech Company

For Arketa, diversity, equity and inclusion aren’t just boxes to tick off, they’re a core part of the wellness software company’s identity.