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GoSaga Forms Advisory Board, Eyes Studio Expansion

GoSaga Forms Advisory Board, Eyes Studio Expansion

In a move meant to fortify growth plans for FitLab, Lymbr and VIO Med Spa, GoSaga has assembled a team of fitness and wellness experts

GoSaga, a holding company behind next-gen lifestyle brands across wellness, fitness and beauty, has formed its first-ever Advisory Board consisting of experts in franchising, commercial real estate, creative development, and market investing as its portfolio of brands continues to scale.

The firm has seven studios set to open across its portfolio in the first half of 2024.

“Having been in the high-growth fitness space for over fifteen years, I know what it takes to reach the goals that GoSaga has set,” Jay Galluzzo, Advisory Chair and CEO of Body20, tells Athletech News. “The Advisory Board brings all of the experience GoSaga needs in order to hit milestones and momentum in its growth plan.” 

Galluzzo was named CEO of Body20 in December and co-founded Flywheel Sports. The industry veteran also serves on the board of Barry’s

Joining Galluzzo is Jay Siano, founder and CEO of Sabre Real Estate Advisors, an expert in commercial real estate and wellness. He advised and helped scale brands such as Starbucks, Orangetheory Fitness, Massage Envy, European Wax Center and Solidcore.

Jessica Yarmey, CEO of FlexSociety, has also been welcomed to the board, bringing rich experience in fitness and wellness as CEO of KickHouse and chief marketing officer of Club Pilates. In addition to Yarmey, Glenn Kaufman, a private market investing expert and managing director at D Cubed Group, and Jeff Leaf, who has worked for Pvolve as executive creative director, have been tapped to supply their industry knowledge.

The board also includes a silent and managing partner at a large private equity firm with expertise in consumer investments, particularly those in fitness and wellness. 

“We are so excited to add firepower to the existing leadership team at GoSaga,” Becky Cerroni, president and chief operating officer of GoSaga, remarked. “As our portfolio of partnerships continues to expand, it feels crucial to formalize a group of trusted advisors. Expertise is a differentiator for us, and this Advisory Board adds even more fuel to our leadership firepower.”

Boutique Studios Poised for Growth

The investment firm’s portfolio currently includes the personalized stretching company Lymbr, wholly owned by GoSaga and launched by the firm’s founders. 

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Created to support effective recovery in the fitness journey, Lymbr incorporates “progressive emphasis stretching,” focusing on continuous movement and myofascial pathways for increased flexibility and blood flow for fast results. 

With assisted stretching emerging as one of the hottest up-and-coming wellness trends, GoSaga scored a major corporate wellness win by becoming Google’s exclusive stretch partner. The stretching brand has studios in NYC, the Hamptons, Connecticut and Massachusetts.

GoSaga also has the rights to build out territories of VIO Med Spa and FitLab brands, a boutique fitness holding company.

Last month, VIO Med Spa announced a partnership with GoSaga as it enters the Connecticut market with plans to expand.

FitLab, which consists of eight fitness studio brands including the new Nike Studios, Racked, XPT by Laird Hamilton and Gabrielle Reese, and Fast by Conor McGregor, inked a deal with GoSaga last fall to scale in the Northeast and Mid-Atlantic regions with a minimum of 250 fitness studios across twelve states.

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