Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.
The boutique fitness brand is supporting its expansion plans with a new ad campaign, an intro class for new clients and a member loyalty program.
The "Fitbit & Friends” campaign will reward SoulCycle riders who wear a Fitbit device or Pixel Watch to their local studio.
Xponential Fitness increased membership, sales and studio visits this past year as it eyes increased profitability in 2024.
Modeled after a popular, club-like Australian Pilates concept, Vaura has placed its flagship location in New York City's Upper East Side.
Xponential Fitness and its master franchise partner see Japan as an up-and-coming fitness market with strong consumer demand.
Popular functional fitness franchise F45 is tackling gym intimidation head-on with a welcoming environment, supportive coaches and new classes
Ascent’s whey and plant-based protein powders will now be available at select Orangetheory Fitness studio locations.
Xponential is eyeing cross-collaborations between its fitness brands and Lindora, a chain of health clinics offering GLP-1s and wellness treatments.
Boutique fitness gyms are uniquely positioned to educate clients, but with that comes a responsibility to ensure proper coaching.
Sign Up to Our Newsletter
