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About Caletha Crawford

Vision Fitness

Simple Still Sells: Why Vision Fitness Opts for Functionality Over Flash

In a fitness landscape increasingly dominated by hyper-connected machines and flashy features, simplicity might just be the most disruptive idea […]

Shiftwave

Shiftwave’s Recovery Tech Turns Heads at the ATN Summit

Why top organizations are turning to Shiftwave to bridge the gap between physical readiness and mental resilience At the recent […]

gym with strength training equipment

Is a Fitness Franchise Right for You? Key Questions To Ask Yourself

Before taking the potentially lucrative plunge into gym or studio ownership, consider these essential personality questions.

The 3 Keys to Starting Your Fitness Franchise

A veteran franchisee shares the most important milestones for opening a fitness franchise, including securing funding and finding a location.

How Self Esteem Brands Stays Ahead of Fitness Trends

The fitness industry is changing all the time, and Self Esteem Brands knows the importance of evolving to meet the market.

man lifts a dumbbell at an Orangetheory studio

Orangetheory’s ‘Exceptional’ Take on Building a Global Franchise

Orangetheory Fitness cheif development officer explains how his company's experienced growth right along with the fitness industry at large.

Self Esteem Brands Shares 5 Keys to Franchise Success 

Top executives from Self Esteem Brands, parent company of Anytime Fitness, share their tips for finding success as a fitness franchisee.

Should You Buy a Fitness Franchise? 4 Questions To Ask

Franchising an already established fitness brand can be an amazing business model. Here’s how to know if it’s right for you.