Boutique Fitness

Lumin, Led by Industry Vets, Launches ‘World’s Smartest Fitness Studio’

With its high-tech, low-labor model, Lumin Fitness is looking to usher in a new era of fitness and franchising.

Inside Orangetheory’s New Strength Training Class

Orangetheory VP of Fitness Scott Brown shares why the boutique fitness player is fully embracing the rise of strength training.

FitLab, GoSaga Ink Deal To Bring 250 Fitness Studios to East Coast

The first state-of-the-art-fitness studios from the FitLab and GoSaga partnership are expected to debut in the northeast by Q1 of 2024.

Exclusive: Xponential President Talks Acquisition Plans, Gary Vaynerchuk Partnership

Sarah Luna spoke with Athletech News about a range of topics, including Xponential Fitness potentially acquiring a wellness brand.

Xponential Taps Gary Vaynerchuk’s Media Agency, Links With Gympass

Vaynerchuk's VaynerMedia will lead Xponential's marketing and content efforts across its ten boutique fitness brands.

UBX Brings Boxing Concept to Japan, Eyes More Growth

The rapidly expanding UBX Boxing + Strength says it will open a minimum of 145 locations in Japan over the next ten years.

A ‘World-Class Gym on Wheels:’ Randy Hetrick Has Big Plans for OutFit Training

OutFit Training offers interval strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors.

Stretch Zone Continues To Expand as Assisted Stretching Booms

The stretch therapy franchise has opened 100 new locations over the past year as wellness enthusiasts seek assisted stretching services.

Orangetheory Taps ISSA for Instructor Recruitment & Training

ISSA, a leading fitness education organization, will help Orangetheory take its coaching to the next level as it continues to expand.

Solidcore expansion

Solidcore Plans New Headquarters To Match Expansion Ambitions 

Solidcore, a Pilates-inspired boutique fitness brand, is leaving DC for a larger, amenity-rich building in nearby Rosslyn, Virginia.