Fitness Business Top Gyms Lean Into ’90s Nostalgia With Classes, Marketing Campaigns Ani Freedman August 13, 2026 Share on Facebook Share on Twitter Share via Email credit: Crunch Fitness It’s not just ’90s fashion that’s back in style. Gym operators including Crunch and Planet Fitness are embracing the decade through new partnerships, themed workout… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Crunch Fitness Fitness Trends marketing Planet Fitness